Social Media & Marketing Manager

Caramoor Center for Music and the Arts•Katonah, NY

7d•$49,920 - $58,240•Onsite

About The Position

As a core member of Caramoor’s Marketing Department, the Social Media & Marketing Manager is responsible for executing Caramoor’s social media strategy and other key marketing and communications initiatives. The Social Media & Marketing Manager will participate in the development of a social media strategy and create/maintain a content calendar for all channels. The Social Media & Marketing Manager will also manage website updates, email marketing strategy and execution, coordinate with community partners, third-party vendors and contractors, and other internal and external stakeholders to execute Caramoor’s marketing strategy. The Social Media & Marketing Manager will operate as a thought partner who works closely with colleagues across departments to develop creative marketing solutions.

Requirements

Candidates should have a bachelor’s degree and a minimum of three years of marketing experience in the arts and entertainment industry, or a non-profit or agency setting.
This experience should span strategic planning and creative execution.
Candidates should be proficient in the Adobe Creative Suite, WordPress, Microsoft Office Suite, Google Analytics, and/or similar creative software and content management systems.
Candidates must be passionate marketers with creative vision and a diverse set of skills as a content creator.
Willingness to collaborate with all departments, vendors, contractors, and partners is necessary.
Candidates must be able to work on-site for a minimum of three days a week (including mandatory in-person days on Tuesday and Thursday) in our administrative office on Caramoor’s 80-acre, wooded campus.
Candidates must also have the flexibility to work at evening and weekend events, particularly during the summer season.
Authorization to work in the U.S. is required.

Responsibilities

Create and manage a content calendar with visibility to, and input from, all Caramoor departments.
Create engaging posts and serialized content in collaboration with the Digital Content Manager and the Graphics Coordinator.
Monitor channel growth and develop/implement strategies to increase followers and engagement.
Manage Caramoor’s email marketing strategy through the creation of weekly newsletters, targeted emails, automated email flows including pre and post-show emails, and other communications to support programming, development, special events, the Rosen House, and other promotional efforts.
Manage a process to ensure accuracy and function on Caramoor’s website.
Manage all site updates and content, building seasonal events and ensure continuous event control.
Monitor Google Analytics to leverage audience behavior and inform marketing decisions.
Present findings to the department and make recommendations accordingly.
Coordinate with Caramoor’s digital marketing partners to maximize SEO efforts and returns.
Monitor the general marketing mailbox.
Collaborate on the creation and execution of print and digital advertising campaigns, including copywriting, list building, and communications with agency and local media partners.
Manage the timeline for deliverables and monitor analytics for all campaigns.
Oversee and serve as key player in cultural partner development and audience outreach, including researching prospective partners, attending off-site events to promote Caramoor, and fielding/initiating cross-promotional requests.
Collaborate with staff on strategic planning, creative direction, and communications strategies to further department goals for increasing earned revenue and attendance across all events.
Manage grassroots/out-of-home marketing efforts with local businesses and partners.
Support the development and design of internal reporting.
Review all marketing collateral.