Marketing - Social Media Manager

Seminole Gaming•Hollywood, FL

About The Position

Seminole Hard Rock Hotel & Casino Hollywood is the flagship casino resort of Hard Rock International, owned by the Seminole Tribe of Florida. This world-renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion on Oct. 24, 2019. New offerings include 638 upscale guestrooms in the first-ever Guitar Hotel, 168 luxury guestrooms and unique swim-up suites in the adjacent Oasis Tower at Seminole Hard Rock Hotel & Casino Hollywood, and 465 newly redesigned guestrooms in Hard Rock Hotel for a combined room count of 1,271 throughout the resort. Additional amenities include the lush, “Bora Bora” style lagoon with private cabanas and butler service; a 42,000 square-foot Rock Spa® & Salon; a 13.5-acre recreational water experience for swimming, kayaking and paddle boarding; 19 dining outlets and 20 bars and lounges; an expansive gaming floor with 3,100 slots, 195 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space including a 38,000 square-foot, carpeted exhibition hall; and a 26,000 square-foot retail promenade. The highly anticipated Hard Rock Live entertainment venue with a 7,000-person capacity, will showcase A-list entertainers, comedy acts, Broadway performances, sporting events and live broadcast productions. The integrated resort is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441), and is 10 minutes from Fort Lauderdale/Hollywood International Airport and 30 minutes from downtown Miami and Miami International Airport.

Requirements

Bachelors’ in hotel management, hospitality, marketing and business administration.
A minimum of five (5) years of experience in a similar position or the equivalent combination of education and experience.
At least 5 years direct marketing, advertising and brand marketing experience including implementation of digital, mobile and emerging campaigns.
At least 2 years of social media/web 2.0 experience as an online marketer.
Have demonstrated knowledge of mobile, emerging and social media, and application to advertising.
Experience in leveraging social media platforms for an advertising campaign.
Understand social media including Facebook, Twitter, Instagram, Snapchat, YouTube, blogs, etc.
Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing Facebook and other social mediums.
Strong written skills.
Attention to detail.
Ability to effectively communicate in both written and verbal formats.
Ability to assist in the planning, development, and implementation of projects/programs.
Work well under pressure of deadlines.
Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment.
Excellent customer service skills.
Have interpersonal skills to deal effectively with all business contacts.
Professional appearance and demeanor.
Work varied shifts, including weekends and holidays.
Able to effectively communicate in English, in both written and oral forms.

Nice To Haves

Experience preferred in brand management, development and implementation.

Responsibilities

Lead strategic efforts for the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience.
Responsible for maintenance, engagement and growth strategy of all social media platforms, including but not limited to Facebook, Twitter, Snapchat, YouTube, Instagram as well as, new/emerging platforms.
Develop strategy and implement marketing campaigns across online OTA sites and other third party review sites to include: Trip Advisor, Yelp, Expedia, Hotels.com, Trivago, etc.
On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
Develop strategy for executing paid campaigns that drive click through, revenue, trial and visitation.
Develop innovative and new ideas that move the property forward in terms of social media photography and video
Strategize, establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
Lead community engagement and involvement efforts.
Stay abreast of trends, technologies and advancements in social, mobile and online review sites.
Oversee production and implementation of social campaigns.
Develop Hard Rock blog strategy and ensure content is driving engagement and search optimization alongside the Digital Marketing Manager.
Maintain monthly budget for all resort social support.
Lead local music play-lists and other Vibe initiatives, adapted to time of day and clientele.
Evaluate and adjust overall guest experiences based on interaction with guests, industry trends, corporate initiatives, etc.
Enhance group business experience through customization.
Partner with advertising team to ensure alignment between digital and traditional media.
Work closely with Internet Marketing to integrate social media into online brand campaigns.
Support Hard Rock International initiatives through social campaigns where appropriate.
Serve as the liaison between Human Resources, Seminole Gaming Internet Marketing, Hard Rock International and other departments as it relates to mobile and social media efforts.
Train leadership on mobile and social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites.
Support other key marketing efforts as needed.