Social Marketing Manager, YouTube Brand and Social Marketing

Google•Los Angeles, CA

6d•$116,000 - $166,000

About The Position

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers. YouTube social media celebrates the extraordinary and unique culture and creativity that takes place inside the YouTube platform. YouTube Brand and Social Marketing is a team of creators, strategists, community managers, analysts, copywriters, producers, designers, trends forecasters and operations managers who develop experiences for creators and viewers on behalf of the brand. We maintain best practices and strategies grounded in insights to develop social-first marketing. If a product marketing team helps users understand what a company does, Brand Social marketing helps them understand why. In this role, you will drive impact supporting product and brand objectives by understanding our goals audience's behaviors and culture, leveraging insights, and collaborating with go-to-market (GTM) leads and social agencies to develop campaign platforms and concepts, achieving buy-in from internal stakeholders, and executing on time and on budget. You will play a role in guiding our regional and local partners, scaling campaigns globally. You will operate on the edge of culture and social media, think unconventionally, issue norms and earn cut-through for our brand in a crowded space. You will have curiosity for pop culture, eye for detail, and confidence to navigate ambiguity and multiple stakeholders, with project management so nothing slips through the cracks. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

Bachelor's degree in business, marketing or communications, or equivalent practical experience.
4 years of experience in marketing and managing social and influencer campaigns for consumer brands.
Experience working cross functionally with various stakeholders and teams.
Experience at an agency or brand running a successful social channel.

Nice To Haves

Master's Degree.
Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
Demonstrated understanding of the YouTube ecosystem, creators, and culture.
Versatile multi-tasker with a focus on seeing tasks through to completion, with exceptional attention to detail and organizational skills.

Responsibilities

Lead the execution of social and influencer campaigns in partnership with creative agencies, creators, and industry partners.
Collaborate with cross-functional partners on overall marketing strategy for priority product areas. Partner with regional and local teams to identify opportunities to scale strategies and campaigns globally, and support those teams in doing so.
Partner with analysts to track the performance of campaigns, develop recommendations to optimize in real time, apply learnings to future campaigns, and report on their impact.
Build and maintain detailed project plans and mitigations to ensure campaigns are delivered on time and within budget. Ensure the legal and regulatory compliance of all campaign work, from licensing and usage to fixed-term contract (FTC) disclosures.
Manage internal stakeholders, from coordinating executive approval of campaigns, to status reporting for Go-to-Market partners.