Content Strategist, Social & YouTube

Huron • Chicago, IL

6d • $85,000 - $115,000 • Remote

About The Position

The Content Strategist, Social & YouTube will play an essential role in elevating Huron’s global brand and showcasing the people, culture, capabilities, and expertise behind it by driving compelling storytelling across social and digital platforms. This individual will lead the creation, execution, and performance measurement of social-first content that supports Huron’s multi-channel marketing campaigns with a growth-minded approach to content. In the near term, this person will take on the core responsibilities of Huron’s social content program: managing the content calendar, producing and adapting content across channels, and maintaining posting cadence. This is a hands-on role. The ideal candidate is a digital native who can both create content and think strategically about how it performs. We’re looking for someone with a strong portfolio in YouTube channel growth, with an understanding of channel strategy and analytics that goes beyond day-to-day execution. As Huron’s YouTube presence matures, this role is expected to grow in 2027 to take on greater ownership of YouTube channel strategy and growth.

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, or a related field.
• 2–4+ years of experience in a creative or content marketing role, ideally with demonstrated capabilities in multimedia content creation.
• Demonstrated YouTube experience or knowledge, such as building, growing, or managing channels, or strong platform expertise, strongly preferred, with an interest in growing into greater YouTube strategy ownership over time.
• Prior experience working in a fast-paced, collaborative, and deadline-driven environment (agency or in-house preferred).
• B2B experience preferred, professional services exposure a plus.
• Showcase creative and strategic thinking through a curated portfolio of past work (personal or professional), highlighting visual storytelling, brand engagement, and channel growth across social platforms.
• Strong design and video editing skills using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, Rush), Canva, and CapCut.
• Excellent writing and editing skills with a portfolio of social copy and branded content across different platforms.
• Adept at utilizing AI tools (e.g., ChatGPT, Copilot, Claude) to accelerate process efficiency, and production workflows, and more.
• Social media channel management experience in platforms like Sprout, including scheduling tools and platform analytics.
• Proven ability to manage content calendars, plan campaigns, and coordinate cross-functional input.
• Experience with collaboration/project management platforms like Wrike.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Creative instincts paired with a strategic understanding of audience needs and platform dynamics.
• Strong collaborator with excellent communication skills, a proactive mindset, and a growth-oriented approach to taking on new responsibility over time.

Responsibilities

• Design and develop social-first content, including short-form video, static graphics, carousels, and animations across platforms (LinkedIn, Instagram, YouTube, etc.).
• Manage the content calendar across channels, maintaining alignment with marketing campaigns and enterprise and business priorities.
• Maintain a consistent posting cadence across social channels, coordinating timing and frequency with internal teams.
• Collaborate closely with internal creative, marketing, human resources, and business stakeholders to align social content with broader messaging and campaign objectives.
• Research emerging trends, formats, and best practices in social media to keep Huron differentiated and forward-looking.
• Track and analyze content performance metrics, audience engagement, and channel growth.
• Support internal enablement by creating post templates and prompts for Huron leaders and teams to increase employee advocacy on social.
• Understand and apply the principles of audience targeting, content personalization, and customer journey alignment.
• Align content with the full funnel of brand building, from awareness through engagement to conversion, supporting Huron’s position as a strategic advisor across industries and capabilities.
• Bring YouTube-specific knowledge to day-to-day content decisions, including channel structure, format choices, and platform best practices, laying the groundwork to take on broader YouTube channel strategy and growth ownership as the role expands in 2027.

Benefits

• medical
• dental
• vision coverage
• wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior