Social Lead, Instagram
About The Position
At Airbnb, Instagram is where our brand shows up most visibly. It’s where travel, culture, and belonging come to life - not as a point of sale, but as something people choose to spend time with. This role will help define that presence, shaping a feed that feels considered, culturally fluent, and distinctly Airbnb. We’re looking for someone who can combine creative instinct, editorial judgment, and platform expertise to build something innovative and enduring. Someone excited by setting the tone, raising the bar, and defining what great looks like - while still moving at the speed of culture.
Requirements
- Have managed or significantly grown an Instagram account - for a brand, creator, or yourself
- Bring a strong editorial point of view and a clear sense of taste across content, design, and storytelling
- Understand how content performs on Instagram - and can articulate why and be the voice to influence how we show up on the platform
- Can move from idea to execution seamlessly - concepting, articulating and publishing social-native content
- Think in ideas and community, not just posts - shaping how content connects with audiences over time
- Can dive in with community development and management in a way that feels ownable and distinctive for our brand
- Spot cultural moments early and translate them into relevant, on-brand storytelling
- Are constantly pushing for work that feels sharper, more distinctive, and more culturally resonant
- Thrive in fast-moving environments and are comfortable making decisions with imperfect information
Responsibilities
- Air traffic control all content across social media to ensure everything works coherently together.
- Ideate, conceptualize, and create Instagram-native content for Airbnb's owned channel across Reels, Carousels, and Stories
- Partner closely with internal teams and external creators to develop original content designed specifically for the platform
- Maintain a deep and constantly evolving understanding of Instagram trends, formats, algorithm dynamics, and audience behavior
- Develop original, repeatable content frameworks that move beyond trend participation and build a coherent, evolving brand narrative
- Own accurate, timely publishing and real-time community engagement on Instagram
- Partner with analytics teams to measure impact, extract insights, and continuously refine strategy and creative output
Benefits
- bonus
- equity
- benefits
- Employee Travel Credits
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
