Social Editorial Lead

Apple•Cupertino, CA

About The Position

Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. You bring passion and dedication to your job and there's no telling what you could accomplish. Apple's worldwide communications team informs the world about the Company, our innovative products and services, and the values that drive our company. The team includes professionals with backgrounds in public relations strategy, journalism, buzz marketing and event production. We are looking for innovating, collaborative professionals from a variety of creative fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple. Apple is seeking a dynamic and experienced Social Editorial Lead to lead the strategic development and execution of a new Instagram presence. This role will join the PR/ Corporate Communications team; reporting up through the Senior Director of PR, assuming management responsibilities for a cross functional team of creative, editorial and operational talent. The Social Editorial Lead will be responsible for shaping the overall editorial strategy for this new Instagram presence, showcasing the best of Apple’s design, news, products, and impact in the world. They will curate a unique point of view, investigate and coordinate across the company to source and tell our stories, and drive audience growth and engagement. This role requires a strong understanding of social media best practices, a passion for storytelling, and the ability to manage a high-volume content calendar at the highest levels of taste.

Requirements

10+ years of experience in social publishing and content creation.
Prior experience managing a worldwide social media handle and/or brand presence on Instagram for major news or consumer-facing brand.
Experience in creator and partner social marketing, working with third party creators and publishers to develop content franchises.
Experience in managing a content calendar and working with content management systems.
Prior experience leading a multi-disciplinary team of social creators, writers and makers.
Experience with social media analytics tools and reporting.
Experience in authoring complex briefs.
Experience in developing and executing social media strategies that drive engagement and growth.
Proven track record of successfully managing a large social media handle or brand presence, ideally with a focus on Instagram.
Demonstrated portfolio of successful social media campaigns and content examples.
Strong understanding of Instagram algorithms, best practices, and emerging trends.
Strong leadership and management skills, with the ability to motivate and inspire a team.

Nice To Haves

Experience in publishing, journalism, running a newsroom or related fields is a significant plus.

Responsibilities

Develop and implement a comprehensive editorial strategy for the AppleStories Instagram handle, aligning with overall company and brand objectives.
Oversee the creation and curation of all Instagram content, including videos, stories, reels, images, and captions.
Oversee the budget for content creation and influencer partnerships.
Define and maintain a consistent brand voice and tone across all content.
Identify key themes, topics, and content pillars that resonate with target and growth audiences.
Create and manage a detailed content calendar.
Develop and implement content formats that maximize reach and impact.
Collaborate with cross-functional teams, including marketing, product, communications, and HR, to source content and align on messaging.
Lead and mentor a team of content creators, editors, and strategists.
Track and analyze key performance indicators (KPIs) to measure the success of the Instagram strategy.
Use data to inform content strategy and optimize for maximum impact.
Ensure all content is on-brand, accurate, and optimized for engagement.