Editorial Content Lead (THL Studios)

The Humane League • Morristown, NJ

4d • $68,473 - $83,689 • Remote

About The Position

As the Editorial Content Lead on the THL Studios team, you will serve as a lead writer and editor responsible for THL’s content—translating our strategy into high-impact storytelling that advances our mission to end the abuse of animals raised for food and gives our work the strongest possible representation. This role sits at the center of campaign and development storytelling. You will take ownership of complex, high-stakes content projects such as campaign reports, donor communications, and multi-page digital experiences, ensuring they are clear, persuasive, and aligned with organizational goals. By centralizing this writing expertise within THL Studios, this role will increase capacity across teams and strengthen the quality, consistency, and effectiveness of our external communications. You will work across formats and audiences, from long-form reports to conversion-focused web content, shaping narratives that drive campaign wins as well as motivate people to take action, donate, and deepen their engagement with our work. Success in this role requires strong editorial judgment, the ability to synthesize complex ideas without sacrificing nuance, and a proactive approach to identifying opportunities to improve how we communicate our mission. This role reports to the Associate Director of Editorial and collaborates closely with Campaigns, Development, Digital Mobilization, and Creative teams. Please note that this role involves working with content that depicts cruel practices, in service of exposing and ending animal abuse.

Requirements

• 3+ years of professional writing and editing experience, with a strong portfolio of both long-form and short-form content.
• Demonstrated ability to synthesize complex, high-level ideas into clear, compelling, and persuasive narratives that drive action and engagement.
• Experience writing across formats, including reports, web content, and fundraising or campaign materials, with demonstrated visual literacy to ensure imagery is aligned with narrative.
• Strong attention to detail, with the ability to maintain quality across high-volume and high-stakes projects.
• Expertise in earning attention in a crowded digital landscape.
• Expertise in creating content built to drive user actions and engagement, such as video scripts, landing pages, and digital and print content.
• Ability to adapt nuanced messaging for different audiences, channels, and goals.
• Skilled in structuring content for clarity, engagement, and conversion, with an understanding of how writing interacts with UX and design, including headlines, layout, and visual storytelling.
• Skilled with using web-based visual interfaces including CRM/Email platforms and CMS tools (i.e. EveryAction, Salesforce, Contentful, Strapi, etc.) to independently build, test, and deploy content.
• Demonstrated ability to effectively leverage AI tools to support content development, iteration, and optimization, while maintaining high-quality, original writing aligned with our Style Guide and performance expectations.
• Effectively adjusts writing style and tone across formats and audiences, while maintaining quality standards through revision cycles, shifting priorities, and tight deadlines, including high-stakes campaign moments.
• Proactively identifies content improvement opportunities and anticipates needs while effectively managing multiple content deadlines, prioritizing work based on impact and urgency, and streamlining workflows without compromising editorial standards.
• Strong sense of editorial judgement, with a demonstrated ability to identify opportunities and take ownership of work.
• Ability to analyze disparate data sources and translate insights into content strategies that align with organizational goals, optimize performance, and improve audience engagement and editorial effectiveness.
• Strong critical thinking skills, with the ability to interpret strategy and apply it to content decisions.
• Builds strong, effective partnerships across teams, working cross-departmentally to align content with organizational goals.
• Provides and receives clear, constructive editorial feedback to strengthen content strategy and execution, while remaining open to learning and adopting new tools, systems, and approaches (like AI integration).
• Demonstrates awareness of broader animal welfare trends and their relevance to content development.
• Identifies and addresses cultural sensitivities and global perspectives when creating content, ensuring messaging resonates across diverse audiences while maintaining organizational voice.

Responsibilities

• Own the writing and editorial development of high-impact content across campaign, policy, engagement, and development priorities, leveraging visual content and strong narrative storytelling to capture and engage all levels of attention.
• Partner with the Associate Director of Editorial to translate campaign strategies, research, and high-level internal content briefs into clear, persuasive narratives tailored to public and supporter audiences, motivating them to take action with us.
• Lead long-form content projects such as corporate-facing reports, donor communications, and campaign assets from concept through final draft.
• Write and edit across formats, including blog articles, THL website content, landing pages, fundraising appeals, newsletters, presentations, and executive communications.
• Apply strong editorial judgment to structure content with clear hooks, insights, and calls to action (CTAs) that drive campaign actions, supporter engagement, and giving. Ensure that our communications convey the gratitude we hold for our supporters for their unique contributions to our mission and sustained engagement.
• Distill complex corporate and policy campaign work into accessible, compelling messaging that resonates with diverse audiences, puts pressure on campaign targets, and centers supporters in our campaign narratives.
• Own content for THL’s websites, blog, and landing pages from initial draft through publication. Manage the full content lifecycle across digital and print deliverables, ensuring consistency and quality.
• Develop conversion-focused content that drives actions, donations, and supporter engagement across digital touchpoints. Structure content for scannability and performance, using clear hierarchy, formatting, and visual integration to support how audiences consume content.
• Build, update, and publish content for our templated web pages and activation landing pages through our web-based Content Management System (CMS) and CRM/email platforms, ensuring alignment between messaging, layout, and user experience.
• Serve as the first line of quality assurance for all content, ensuring high-quality, clarity and accuracy, and a frictionless user experience.
• Collaborate with our Digital Mobilization team to ensure UTM parameters and other relevant tracking mechanisms are functional in monitoring engagement and performance across digital content.
• Analyze content performance data, including clicks, time on page, and conversion rates, to identify strengths, and diagnose issues or areas for improvement within your content domain. Apply insights from performance data and audience behavior to continuously refine content strategy and execution.
• Lead proactive A/B testing on messaging, structure, and layouts to improve engagement and conversion outcomes.
• Partner with cross-functional teams to test enhancements of our templated/reusable content design systems and tools, using existing and new design concepts to bring creativity to our layouts.
• Leverage AI tools to support rapid iteration, testing variations in messaging, and improving content efficiency while maintaining high editorial standards and organizational voice.
• Partner with Campaigns, Policy, and Development teams to take on and elevate writing priorities, centralizing content expertise within THL Studios. Maintain consistency with narrative and UX design across varying departmental needs and objectives.
• Collaborate with designers, video producers, and digital teams to ensure content is effectively integrated into visual and interactive formats to drive supporter actions and impact.
• Align content with distribution strategies by partnering with the Digital Mobilization and Social Media team to ensure relevant and up-to-date campaign action-driving links are ready to deploy through content, creating a seamless user journey.
• Provide clear editorial direction and input on creative assets to ensure consistency in messaging and narrative. Incorporate feedback and navigate revisions efficiently and with editorial judgment while maintaining editorial quality, managing competing priorities and meeting deadlines.
• Partner with Development and cross-functional stakeholders to shape and execute integrated content strategies that support fundraising campaigns and goals, as well as supporter acquisition, engagement, and retention, by crafting donor-facing content and improving the supporter experience and engagement with our mission.

Benefits

• full medical coverage
• optional dental and vision packages
• paid sick leave
• a 401(k) retirement plan with matching
• pet care & Rx discount plans
• working from home
• up to 16 weeks of paid parental leave for eligible employees
• wellness benefits
• paid holidays
• flexible vacation time
• professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed