Social Creator & Brand Ambassador, NBC Bay Area

NBCUniversal•San Jose, CA

5d•Onsite

About The Position

NBC Bay Area is seeking an engaging and authentic social-first Creator & Brand Ambassador to highlight the unique people, places, food, culture, events, and experiences of the Bay Area. This role goes beyond typical influencer duties, requiring strong local connections. The Brand Ambassador will attend events, collaborate with local businesses and organizations, produce compelling social content, and foster audience engagement with NBC Bay Area and Telemundo Bay Area brands. Content will primarily be for social, digital, and streaming platforms, with potential broadcast contributions. Spanish bilingual skills are a plus.

Requirements

Strong local connections and understanding of how to engage audiences in person and across platforms.
Ability to reflect NBC Bay Area's values, credibility, and commitment to serving the Bay Area.
Comfortable speaking to camera and creating engaging, conversational, and unscripted content.
Proficiency in creating compelling short-form video with strong hooks, pacing, and personality, working independently.
Good editorial judgment to distinguish between a good story and a promotional post.
Ability to explain the significance of a place, person, or experience to a broader Bay Area audience.
Curiosity and enjoyment in meeting people, asking questions, and uncovering human stories.
Experience shooting, writing, editing, and appearing in short-form video content on platforms like Instagram Reels, TikTok, or YouTube Shorts.
Experience with personality-driven video storytelling on lifestyle, food, culture, travel, events, or neighborhood content.
Experience interviewing and interacting with the public.
Spanish bilingual skills are a plus.
This position is required to be performed full-time from an NBCUniversal-designated worksite.

Nice To Haves

A large follower count is not required; focus is on storytelling, authenticity, engagement, and audience trust over raw reach.

Responsibilities

Pitch, create, and publish short-form video content showcasing Bay Area food, events, neighborhoods, culture, entertainment, outdoor experiences, and local trends.
Serve as an on-camera host, bringing personality and perspective to stories.
Interview local business owners, artists, chefs, entrepreneurs, and community members.
Collaborate with sales, marketing, and production teams to develop sponsored content that benefits advertisers and resonates with local audiences.
Act as a brand ambassador for NBC Bay Area, participating in advertiser events, brand activations, and community appearances with professionalism, authenticity, and credibility.