Social Creator & Brand Ambassador, NBC Bay Area

NBCUniversal•San Jose, CA

6d•$100,000 - $130,000•Onsite

About The Position

NBC Bay Area is seeking an engaging and authentic social-first Creator & Brand Ambassador to help audiences discover the unique people, places, food, culture, events, and experiences of the Bay Area. This role goes beyond typical influencer work, requiring strong local connections. The Brand Ambassador will attend events, collaborate with local businesses and organizations, produce compelling social content, and foster audience engagement with NBC Bay Area and Telemundo Bay Area brands. Content will primarily be for social, digital, and streaming platforms, with potential contributions to broadcast initiatives. Spanish bilingual skills are a plus.

Requirements

Strong local connections.
Ability to engage audiences in person and across platforms.
Reflect NBC Bay Area's values, credibility, and commitment to serving the Bay Area.
Comfortable speaking to camera and making content engaging, conversational, and unscripted.
Ability to work independently to create compelling short-form video with strong hooks, pacing, and personality.
Understanding of how to differentiate between a good story and a promotional post.
Ability to explain why a place, person, or experience matters to a broader Bay Area audience.
Enjoy meeting people, asking questions, and finding the human story behind a place or experience.
Experience shooting, writing, editing, and appearing in short-form video content on Instagram Reels, TikTok, YouTube Shorts, or similar platforms.
Experience with personality-driven video storytelling on lifestyle, food, culture, travel, events, or neighborhood content.
Experience interviewing and interacting with the public.

Nice To Haves

Spanish bilingual skills.

Responsibilities

Pitch, create, and publish short-form video highlighting Bay Area food, events, neighborhoods, culture, entertainment, outdoor experiences, and local trends.
Serve as an on-camera guide, bringing personality and perspective to each story.
Interview local business owners, artists, chefs, entrepreneurs, and community members.
Collaborate with sales, marketing, and production teams to develop sponsored content that delivers value for advertisers and resonates with local audiences.
Act as a brand ambassador for NBC Bay Area, participating in advertiser events, brand activations, and community appearances with professionalism, authenticity, and credibility, both on and off camera.