Social Content & Video Manager
About The Position
The Social Content & Video Manager conceptualizes, shoots, and edits social-first video for The RealReal. This hands-on role develops ideas, captures and edits content, and delivers it quickly to reflect the fast-moving, one-of-a-kind inventory. Deep fashion knowledge across designers, categories, and eras, along with an understanding of consignment and resale, is a core requirement. The role partners closely with Social, Editorial, Merchandising, and Studio teams and helps define video production as the company builds out its studio. The position creates content for TikTok, Instagram, YouTube, and Substack, including reactive posts, repeatable formats, and ongoing series. It involves filming in studio and on location, editing for fast turnarounds, and coordinating content around newly arrived inventory. The manager also works with fashion and creative leads, Social, and Editorial; monitors trends; appears on camera as needed; directs talent and other contributors; supports external creators and influencers; and helps establish studio workflows, equipment, and standards.
Requirements
- 5 to 7 years producing social video in-house, at an agency, or independently.
- A reel or portfolio of social-first video work.
- Proficiency in Premiere or Final Cut, plus CapCut or equivalent.
- Working command of camera, lighting, and audio.
- Deep knowledge of designers, categories, eras, the resale market, fashion, and culture.
- Strong instincts for hooks, pacing, and retention.
- Proactive, collaborative, and organized problem-solving approach.
- Ability to manage shoots, assets, and timelines against deadlines.
- Interest in e-commerce, sustainability, and the circular economy.
- Experience working on set with talent.
Nice To Haves
- After Effects and motion graphics.
- On-camera presence.
- Photography skills, including on-figure and still life.
- Live selling or livestream production experience.
Responsibilities
- Concept social-first video for TikTok, Instagram, YouTube, and Substack, including reactive posts, repeatable formats, and ongoing series.
- Shoot using iPhone and mirrorless cameras in studio and on location, including styled and run-and-gun shoots.
- Edit content for fast turnarounds using platform-native pacing, sound design, captions, and text treatments.
- Turn around content on newly arrived inventory, including same-day delivery when warranted by the product.
- Partner with fashion and creative leads to track incoming product and identify what to shoot.
- Partner with Social on the content calendar and publishing, and iterate on creative using engagement, impressions, and follower goals.
- Partner with Editorial so video supports seasonal stories, brand vision, and campaign moments.
- Monitor social channel trends, audio, and formats, and translate them into concepts for company channels.
- Stay informed about equipment, lighting, and app technology innovations and bring recommendations to the team.
- Appear on camera as needed and direct talent, employees, and consignors on camera.
- Support briefing and directing external creators and influencers.
- Help define video workflow, equipment, and standards for the studio build-out.
Benefits
- Employee Stock Purchase Plan
- 401K with Company Match
- Medical, Dental & Vision Insurance
- Paid Parental Leave
- 9 Paid Company Holidays
- Flexible Time Off (With Manager Approval)
- Depending on role, employees may also be eligible for a bonus program and incentive pay.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
