Social Content Specialist

3M • Maplewood, MN

7d • $95,591 - $116,834 • Onsite

About The Position

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. This role will support the planning and production of social-first content for 3M brand channels, advancing enterprise campaigns and business priorities. The ideal candidate brings hands-on experience creating content for social platforms, including Instagram, LinkedIn, TikTok, YouTube Shorts, along with strong storytelling, video editing, and collaboration skills.

Requirements

• Bachelor's degree or higher in communications, marketing, journalism, media production, or general business (completed and verified prior to start)
• Two (2) years of experience in social media and content creation in a private, public, government or military environment
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice To Haves

• Strong writing, editing, and storytelling skills, with the ability to adapt content for different audiences and platforms
• Experience creating engaging social-first content across multiple platforms in a brand, organizational, freelance, or agency setting
• Experience using social media management platforms/tools
• Understanding of social platform differences (i.e. Instagram vs. LinkedIn vs. TikTok) and platform-specific trends, audience, and content styles
• Basic proficiency in video and photo capture and editing tools
• Strong collaboration and interpersonal skills, with the ability to work effectively with team members and cross-functional partners
• Strong organizational and project-management skills, with the ability to manage multiple assignments and deadlines
• Ability to use data and performance insights to inform content recommendations and improvements
• Understanding of brand, editorial, and platform guidelines

Responsibilities

• Create social-first content from concept through execution, including storyboarding, shooting, editing, and formatting for platform use
• Capture and edit engaging content for 3M social channels, particularly TikTok, Instagram, YouTube Shorts, and LinkedIn, using video, stills, audio, and other approved assets
• Support real-time content capture at events and other priority moments, ensuring timely delivery of assets
• Produce content that aligns with 3M brand standards, editorial guidance, and platform best practices
• Ensure required releases and supporting materials are completed and stored appropriately in designated systems
• Support content planning across integrated teams for priority topics, campaigns, and key moments
• Monitor social trends and contribute platform-specific recommendations based on trending content, audience behavior, and channel performance insights
• Support social community management and community building to drive positive brand-customer relationship and to maintain the brand’s reputation
• Monitor for User-Generated Content (UGC) opportunities on social
• Support development of content concepts from creative briefs, trends, and business needs
• Collaborate with cross-functional partners to develop content, incorporate feedback, secure approvals and drive integrated execution
• Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.
• Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Benefits

• Medical, Dental & Vision
• Health Savings Accounts
• Health Care & Dependent Care Flexible Spending Accounts
• Disability Benefits
• Life Insurance
• Voluntary Benefits
• Paid Absences
• Retirement Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level