Social Content Producer

NASCAR • Charlotte, NC

1d • Onsite

About The Position

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. NASCAR seeks a talented professional to join in the position of Social Content Producer based in our Charlotte, North Carolina office. The Social Content Producer pushes the brand forward by creating bold, social-first content. The Producer conceptualizes, shoots, and edits short-form video for social platforms, across both @NASCAR and our track channels, bringing the sport, its drivers, and the energy around it to life.

Requirements

• Bachelor's degree (B. A.) from four-year college or university in a related field
• Minimum of four (4) years professional experience in video production, preferably with a focus on social media or digital content; or equivalent combination of education and experience.
• Proficient in company-provided hardware and software, including Microsoft Office Suite.
• Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Experience with motion graphics and visual effects using Adobe After Effects.
• Valid driver's license
• Proficient in shooting high-quality video on lightweight camera setups in fast-moving environments
• Ability to work collaboratively in a fast-paced and creative team environment.
• Excellent organizational and time management skills with the ability to manage multiple projects simultaneously.
• Able to thrive in a fast-paced, deadline-driven environment, demonstrating flexibility and the ability to adapt quickly to changing priorities and tight timelines.
• Strong understanding of the best practices for social-first content on Instagram Reels, TikTok, YouTube, Facebook, X.
• Strong creative judgment, with a keen understanding of why certain formats and moments work on specific platforms
• Familiarity with the sports industry, particularly motorsports.
• A portfolio showcasing successful social-first video projects and innovative content strategies.

Responsibilities

• Develop, produce, and edit social-first content that highlights driver personalities, taps into NASCAR’s history and fandom, and delivers the on-track product and giving fans access in a fresh way.
• Partner with the Social team to deliver at-track and event coverage; includes creating race-weekend shot lists, traveling to events, and producing content on site that supports the overall creative vision
• Contribute to creative strategy and ideation, helping shape new social ideas that grow the audience and move the NASCAR brand forward.
• Proactively pitch, storyboard, and concept original social-first content for NASCAR and track social channels.
• Contribute to paid social video efforts as needed, taking what we learn on organic social and using it across marketing efforts.
• Manage projects end-to-end, from conception through execution, ensuring work meets quality and timeline expectations.
• Collaborate closely with teams across social, marketing, creative design, digital, editorial, and broadcast.
• Stay current on platform trends, formats, and tools, bringing fresh thinking into the work.
• Use performance data and analytics to help evaluate content and inform future creative decisions.

Benefits

• We offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level