Social Content Lead

Match Group • Los Angeles, CA

18h • Hybrid

About The Position

Tinder's Social team sits at the intersection of culture, conversation, and brand relevance, turning internet trends, dating behavior, and audience insights into content people genuinely want to engage with. We partner closely with Brand, Product, Partnerships, and Creative teams to shape how Tinder shows up across TikTok, Instagram, YouTube, and emerging platforms—balancing speed, creativity, and cultural relevance to keep Tinder at the center of the conversation. We’re looking for a creator who doesn’t just “make content”—you understand the internet. You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share. You’ll concept, shoot, edit, and publish content across platforms like TikTok, Instagram, and YouTube—with a focus on speed, taste, and cultural relevance. In addition to creating content yourself, you’ll help run the day-to-day content engine by managing the content calendar, identifying what we should make, and collaborating with creators and cross-functional partners to bring ideas to life. This is a hybrid role for someone who can both execute and orchestrate.

Requirements

• 4–6+ years of experience creating social content for a brand, media company, agency, or as an independent creator (portfolio required)
• Strong understanding of social-first storytelling, internet culture, platform trends, and short-form video content
• Proven ability to concept, shoot, edit, and publish content using tools such as CapCut, Adobe Premiere Pro, or similar platforms
• Experience managing content calendars, balancing reactive and planned content, and translating performance insights into creative recommendations
• Proven ability to collaborate cross-functionally with Brand, Product, Partnerships, creators, and external talent in a fast-paced environment
• Strong communication, organizational, and creative judgment skills, with a high-ownership and hands-on approach

Nice To Haves

• On-camera experience or experience directing creators, talent, or influencer content

Responsibilities

• Concept, shoot, edit, and publish platform-native content across TikTok, Instagram, YouTube, and emerging social platforms
• Own and manage the day-to-day social content calendar, balancing planned campaigns with reactive cultural moments
• Translate dating truths, internet trends, and audience behaviors into highly engaging content designed to drive conversation, sharing, and participation
• Develop scalable content series and repeatable formats that strengthen Tinder’s voice and increase audience engagement
• Partner closely with Social Strategy, Brand, Product, and Partnerships teams to bring campaigns and launches to life in ways that feel culturally relevant and native to each platform
• Brief, direct, and collaborate with external creators, freelancers, and talent partners to scale creative output when needed
• Monitor performance metrics, audience feedback, and platform trends to refine creative direction and optimize content performance
• Build content that reflects platform-specific creative best practices, including pacing, hooks, captions, editing style, and visual storytelling
• Improve content workflows and creative systems to increase speed, efficiency, and scalability

Benefits

• Flexible Vacation
• 10 Sick Days
• Time off to volunteer and charitable donations matched up to $15,000 annually
• Comprehensive health, vision, and dental coverage
• 100% 401(k) employer match up to 10%
• Employee Stock Purchase Plan (ESPP)
• 100% paid parental leave (including for non-birthing parents) and family forming benefits
• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
• Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
• Free subscription to Tinder Gold

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed