Content & Social Lead

Hercules•San Francisco, CA

2d•Hybrid

About The Position

We’re hiring a Content and Social Lead to own organic growth end-to-end, including thought leadership, social channels, newsletter, and video. The primary goal is to build a repeatable content engine that consistently drives awareness, traffic, and signups.

Requirements

Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer).
Excellent writing and editorial judgment (hooks, clarity, voice, pacing).
Strong creative direction for short-form video (scripting, structure, creator guidance).
Ability to build and manage a content production system (briefs, QA, workflows, vendor management).
Comfort with analytics (understanding what moved, why it moved, and what to do next).
Strong AI workflows for ideation, drafting, editing, repurposing, and performance analysis.

Responsibilities

Own all of Hercules' organic content channels: X/Twitter, LinkedIn, Instagram, TikTok, Newsletter, Blog.
Develop and execute strategy for thought leadership and product/feature launch content.
Manage the content calendar, distribution, and iteration processes.
Build and manage a pipeline of contractors, including hiring and managing writers, editors, designers, and creators.
Create briefs for content creators and ensure high-quality output and adherence to deadlines.
Direct vendors for video production, including launch videos and testimonial/customer videos, managing briefs, scripts, reviews, and delivery.
Repurpose all content assets into multiple formats (threads, clips, posts, email, blog) with quality control.