Social Content Creator

NewGen • La, LA

17h • Onsite

About The Position

NewGen is seeking a Los Angeles-based creator and videographer to serve as an embedded content partner for California Pizza Kitchen (CPK). This role focuses on creating visually compelling, platform-native content for TikTok and Instagram, emphasizing a California lifestyle aesthetic rather than traditional advertising. The creator will collaborate with NewGen and CPK to generate authentic footage and assets that resonate with the brand's culture and values. The position involves capturing content in various settings, including CPK restaurants and lifestyle locations across LA and Orange County, and contributing creative ideas beyond executing briefs.

Requirements

• Based in Los Angeles or surrounding area.
• Strong, demonstrable track record of creating short-form social video content for TikTok and Instagram Reels.
• Genuine understanding of what makes content perform natively on platform.
• Experience shooting food, restaurant, or lifestyle content.
• Comfortable operating independently on shoot days with minimal on-site direction.
• Reliable, communicative, and professional.

Nice To Haves

• A feel for California lifestyle content: beach, outdoors, food culture, everyday moments.
• Existing knowledge of or genuine connection to California food, lifestyle, or culture content.
• Some experience working with or alongside brand teams or agencies.
• Basic proficiency in CapCut, Premiere Rush, or equivalent mobile/light editing tools for selects and trims.
• A personal social presence that demonstrates aesthetic sensibility.
• Own equipment: a setup spanning mobile (stabilizer, lighting, etc.) through to a high-quality DSLR or mirrorless camera.

Responsibilities

• Attend 1 day per week of briefed capture at CPK restaurants, lifestyle settings around LA, and Orange County.
• Shoot short-form video content primarily for TikTok and Instagram Reels, ensuring it feels platform-native, fast, and authentic.
• Produce stills (food, atmosphere, lifestyle) alongside video as needed.
• Work from creative briefs provided by the NewGen team, covering shot list, platform, content pillars, tone, and campaign context.
• Deliver raw and lightly-edited footage to NewGen within 48 hours of each shoot day.
• Contribute reactive or seasonal content ideas based on emerging trends and cultural moments.
• Attend a weekly 30-minute alignment call with the NewGen team to review the content calendar, priorities, and feedback.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed