Social Content Creator - Early Careers
About The Position
TP-Link is looking for a creative, trend-savvy Social Content Creator to produce high-impact short-form video content for two brands: TP-Link and Tapo. In this role, you’ll bring ideas to life – concepting, filming, and editing engaging content designed for platforms like TikTok, Instagram Reels, and YouTube shorts. You understand what makes people stop scrolling: strong hooks, fast pacing, authentic storytelling, and content that earns shares and saves. You’re comfortable on camera and excited about turning topics like networking, gaming, smart home, and connected lifestyles into content that feels native to social: entertaining, informative, and highly relatable. You’ll collaborate closely with the Social Media Team and broader marketing teams to test ideas, experiment with formats, and continuously improve performance, with the goal of driving views, engagement, and viral growth.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, Economics, or a related field.
- 0-2 years of experience in content creation, social media, short-form video, digital marketing, or creator-led content.
- Proven ability to create engaging content for Instagram Reels, TikTok, and/or YouTube Shorts.
- Deep understanding of platform trends, pacing, storytelling, and audience behavior.
- Strong video production skills (shooting and editing).
- Comfortable and natural on camera.
- Experience using tools like Adobe Creative Suite, CapCut, or Final Cut Pro.
- Strong awareness of internet culture, creator trends, and virial content formats.
- Ability to work in a fast-paced, collaborative environment.
- Passion or curiosity for consumer tech, gaming, smart home, or connected devices.
- Creative mindset with a willingness to test, learn, and iterate based on data.
- Must have continuous work authorization in the US without the need for visa sponsorships.
Responsibilities
- Create 2–3 short-form videos per week across Instagram Reels, TikTok, and YouTube Shorts.
- Own the full content process: ideation, scripting, filming, editing, and publishing.
- Stay on top of trends, memes, viral sounds, and creator formas and translate them into brand-relevant content.
- Turn technical topics (WIFI, smart home, gaming, networking) into simple, engaging, social-first content.
- Capture real-time content at events, product launches, trade shows, and office moments.
- Collaborate cross-functionally to bring campaigns and product stories to life in social-native ways.
- Support livestreams, creator partnerships, and special projects as needed.
- Analyze performance metrics (views, watch time, engagement, shares) and apply insights to improve future content.
- Experiment continuously with new formats, hooks, and storytelling styles.
- Create longer-form (3-5minute) explainer videos for product and retail use.
Benefits
- Pay Range: $75,000 - $85,000
- Free snacks and drinks
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
