Social Community Management Associate

Campbell's • Camden, NJ

10d • $48,600 - $72,800 • Onsite

About The Position

The Social Community Management Specialist will join Campbell’s growing Enterprise Social Team, driving day-to-day community engagement and social listening across the company’s brand portfolio. This role plays a critical part in connecting Campbell’s iconic brands to culture—fueling fandom, identifying trends, and building meaningful relationships with consumers in real time. This is a hands-on role for a culturally fluent, social-obsessed individual who thrives in fast-moving environments and understands how to turn conversations into insights, engagement, and brand impact.

Requirements

• Bachelor's Degree
• 1+ years of professional experience in social media, community management, or digital marketing (including internships).

Nice To Haves

• 3+ years of professional experience in social media, community management, or digital marketing (including internships).
• Strong understanding of social platforms, internet culture, and trend cycles.
• Excellent writing skills with the ability to adapt tone across brands and channels.
• Experience with social listening and community tools (e.g., Sprout, Sprinklr, Brandwatch).
• Analytical mindset with ability to interpret sentiment and engagement data.
• Highly organized, proactive, and comfortable managing real-time priorities.
• Excellent judgment in discerning the right moments and approaches to insert the brand into conversation across the social and digital landscape.

Responsibilities

• Execute real-time community management across platforms, ensuring brand-right, culturally relevant engagement.
• Conduct always-on monitoring of social listening dashboards and native platform feeds.
• Fuel fandom through direct engagement with brand fans and communities.
• Drive awareness, discovery, and affinity through off-feed engagement.
• Ensure our brands’ social presence feels human, responsive, and deeply connected to the consumers we serve.
• Identify and share timely cultural moments and brand-relevant conversations to inform content and engagement opportunities.
• Lead always-on UGC discovery and approval process, enabling a scalable, no/low cost content engine.
• Support Surprise & Delight, Product Seeding, and Brand Fan programs.
• Build and manage dashboards and reports to track sentiment, engagement, and performance.
• Deliver ongoing reporting and monitor for potential or confirmed crises, ensuring proper escalation.
• Translate community signals into actionable insights for cross-functional teams.
• Build expertise in and manage day-to-day use of the social listening and community engagement tech stack.
• Partner with Social, Paid Media, PR, Legal, Customer Care, and Brand teams on response guidance and escalations.
• Support campaign, tentpole, and moment-based activations requiring tailored community management approaches.
• Partner with external agency partners to create a seamless and connected social media ecosystem.
• Ensure deep expertise in brand tone and voice; partner with stakeholders to evolve guidance and regularly update response matrices.
• Collaborate with social leadership to refresh strategies and playbooks to reflect evolving engagement approaches.
• Allocate time effectively across our extensive portfolio of brands to maximize impact based on business priorities.

Benefits

• medical
• dental
• short and long-term disability
• AD&D
• life insurance (for individual, families, and domestic partners)
• matching 401(k) plan
• unlimited sick time
• paid time off
• holiday pay
• free access to the fitness center (if in WHQ)
• access to on-site day care
• company store
• Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
• Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level