Social & Community Lead

General Compute • San Francisco, CA

3d

About The Position

General Compute is the neocloud for alternative chips. Inference is fragmenting: purpose-built silicon from SambaNova, Cerebras, Positron, d-Matrix, and others already beats GPUs on decode, and we productionize that hardware — we buy the racks, find the data center space, and run it for our customers. Each piece of hardware runs the workload it's actually built for: prefill stays on GPUs, decode moves to the chip built for it, and today that means generating tokens 5–7× faster than existing GPU-based competitors. Our customers are frontier labs, fast-growing AI application companies, and asset-light clouds. We closed a $15M seed round in May 2026, and have since closed a $400M debt facility — $100M funded upfront by Upper90, with the balance available for drawdown — collateralized by our inference chips.

Right now, our presence on X and LinkedIn is generated by a contractor and pushed out by our founders — which means it only happens when a founder makes it happen. That's backwards. We want someone who owns the channel outright: who shows up at hackathons with a camera and a point of view, who posts because something happened today, not because a content calendar said to.

This is not a "run our social calendar" role. It's broader than social: events, dinners, out-of-home advertising, office activations, and a technical content channel sharp enough to help us recruit the engineers we need. You'll be the person who makes General Compute feel alive online and in the room — and increasingly, the person other founders and engineers think of when they think of us.

Requirements

• A track record of being online — an active, credible presence of your own on X and/or LinkedIn, not just professional experience managing someone else's.
• Bias toward action over polish: comfortable generating live, in-the-moment content rather than long-form, heavily produced pieces.
• Genuine enjoyment of being out in the world — at hackathons, dinners, events — not just planning them from behind a screen.
• Enough technical fluency (or hunger to build it) to produce content that reads as credible to engineers, not generic marketing copy.
• Full ownership mentality: you're the one who notices what's missing and fixes it, not the one waiting for a brief.

Nice To Haves

• Industry background in AI/infra/startups — helpful for credibility and sourcing content, but not required if you're a fast learner with the right instincts.
• Experience running events, activations, or out-of-home campaigns in addition to social.
• Prior experience as an early or founding marketing hire at a startup, where you had to build the function rather than fit into an existing one.

Responsibilities

• Own X and LinkedIn end-to-end. Find the moments worth posting, be there to capture them and drive daily conversation without waiting on a founder.
• Run founder-led social. Shape the public voice of our founders and grow their presence without them having to drive it.
• Be on the ground. Attend hackathons and industry events, create content live and publish it the same day.
• Run in-person moments. Run dinners, events, office activations and out-of-home campaigns that give people a reason to talk about us, and make sure each one shows up online.
• Build a recruiting channel. Make technical content credible enough that skeptical senior engineers, whether potential hires or customers, get curious about what we're building.

What This Job Offers

• Education Level: No Education Listed