Social Commerce Manager

Nordic Naturals • Watsonville, CA

5d • $114,000 - $133,000 • Remote

About The Position

At Nordic Naturals, we foster a culture that respects individual uniqueness and values each person's contribution. We emphasize self-empowerment and personal growth, promoting values that are essential for both individual and collective success. Our organization operates interactively, encouraging goal setting and excellence in personal and professional lives. Our team is built on integrity, and we inspire everyone to lead longer, healthier lives.

POSITION SUMMARY
As a key member of the DTC Performance Marketing team, the Social Commerce Lead will spearhead the strategy and execution for TikTok Shop and other emerging social commerce platforms, with a primary focus on affiliate creator content. This role involves close collaboration with the brand marketing team to develop content strategies and cultivate creator relationships. Additionally, the Social Commerce Lead will partner with the DTC sales & operations team to manage product assortment and promotional strategies, ensuring sustained and profitable growth on these sales channels. The ideal candidate will possess a strong understanding of how social commerce contributes to broader brand awareness and growth objectives. They will recognize the synergy between organic and paid media and the critical role of creator content in driving off-platform awareness and sales.

Requirements

• Must be proficient with MS Office and have advanced Excel and PPT skills (Pivot Tables + charts).
• Experience managing ads/media KPI performance (engagement and conversion metrics across social or retail media platform).
• 1-3 years of experience of TikTok Shop experience.
• 1-3 years of experience managing creator or affiliate marketing partnerships.
• Bachelor’s Degree in related field required.
• Strong analytical skills and experience presenting data analysis to key stakeholders.
• Ability to work autonomously and learn quickly.
• Strong understanding of TikTok ecosystem and eagerness to move and adapt quickly at the pace of the platform.

Nice To Haves

• Positive - Ability to view all situations with a positive attitude.
• Accountable – takes ownership for responsibilities, acknowledges and learns from mistakes.
• Innovative - Ability to look beyond the standard solutions and "think outside the box".
• Independent – Must be self-motivated and able to manage obligations without direct supervision.
• Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
• Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely.
• Customer Oriented - Ability to take care of the customers’ needs while following company procedures.
• Conceptual Thinking - Ability to think in terms of abstract ideas.
• Initiative - Ability to make decisions or take actions to solve a problem or reach a goal.
• Project management - Ability to organize and direct a project to completion.
• Enthusiastic - Ability to bring energy to the performance of a task.
• Self Motivated - Ability to be internally inspired to perform a task to the best of ones ability using his or her own drive or initiative.

Responsibilities

• Own strategy and roadmap for affiliate creator outreach.
• Manage communications with creators with the goal of longer-term community-building.
• Analyze performance of UGC, bringing insights to cross-functional partners managing sales & assortment, brand marketing comms, and creator strategy.
• Work closely with sales & ops team to influence assortment, pricing and promo strategy, and digital merchandising.
• Work closely with brand and creative teams to identify high-potential, strongly brand-aligned creators and develop relationships with top performers.
• Advance measurement strategy to understand cross-channel impact of social commerce.
• Advocate for advancement of brand growth on social commerce platforms by aligning with existing regulatory and brand safety guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level