Director, Social Commerce

Mindgruve•San Diego, CA

5d•$120,000 - $140,000•Onsite

About The Position

The Director, Social Commerce leads Mindgruve’s social commerce practice with a primary focus on TikTok. The position is responsible for driving revenue growth across client portfolios, leading and growing the social commerce practice. This role ensures consistent engagement with platform partners to leverage best practices, participate in alpha and beta opportunities, and achieve applicable joint business plan (JBP) goals. In addition, the Director, Social Commerce manages scaling GMV, overseeing paid and affiliate strategies, and integrating social commerce into broader commerce efforts. The role combines deep TikTok expertise with strong creator relationships and full performance accountability.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications or another related field
10+ years in a marketing agency environment
5+ years of experience in Social Commerce, Digital Marketing, E-commerce, or Paid Media
Minimum 2 years of hands-on social commerce or TikTok Commerce experience
Strong experience nurturing affiliate relationships across LTK, ShopMy, and TikTok Shop
Travel is required for this role, approximately 20% each year
Proven experience scaling brands on TikTok (health, FMCG, CPG, fashion preferred)
Demonstrated success launching or expanding brands into new markets
Existing network of 20+ creators you can activate immediately
Strong understanding of organic + paid TikTok growth strategies
Experience managing P&L responsibility or revenue targets
Experience hiring and building teams
Data-driven mindset with strong commercial acumen
Strong customer service skills
Highly organized and detail oriented, with the ability to handle multiple simultaneously
Excellent communication skills, including verbal and written
Professional demeanor with the ability to interface with poise and confidence with leadership and clients

Nice To Haves

Former TikTok Commerce partnerships/category or agency growth lead (preferred)
Experience managing multi-brand GMV portfolios (preferred)
Retail media + social commerce integration experience preferred
Bilingual in Spanish and/or Portuguese (Bonus points)

Responsibilities

Lead senior relationship with TikTok Commerce U.S.
Secure access to platform programs, betas, and category initiatives
Define and evolve Mindgruve's U.S. social commerce vision, roadmap, and go-to-market strategy
Present performance results and strategic recommendations to senior client stakeholders
Represent the agency in industry and platform forums
Identify upsell and cross-sell opportunities across existing accounts
Monitor industry trends, regulatory changes, and competitive landscape
Design affiliate economics and creator incentive structures
TikTok Shop account setup, health, and compliance
Product catalog strategy (which products to prioritize, pricing/offer strategy, bundle logic)
Shop page optimization (product copy, imagery specs, collection organization)
Affiliate program management- recruiting creators, setting commission structures, approving/rejecting affiliates
Live shopping strategy and scheduling
Shoppable video/content briefing and performance analysis
GMV targets, conversion rate optimization, and reporting
Hire and lead a high-performing U.S. social commerce practice
Oversee TikTok Shops and store management internally
Structure affiliate, creator, and live commerce frameworks
Partner with external vendors for content and live production as needed
Partner with Retail Media, Paid Media, Creative, and Analytics teams to deliver integrated commerce strategies
Work with Mindgruve analytics team to establish reporting standards, attribution frameworks, and measurement methodology
Create scalable processes for affiliate onboarding, creator management, and live commerce execution
Oversee compliance with platform policies, FTC guidelines, and brand safety standards
Implement tools and automation to improve operational efficiency
Perform other related duties and projects as assigned
Coordinate Spark Ads (boosting organic/affiliate content into paid)
Share top-performing shop content to amplify
Align on retargeting strategies for shop visitors and video viewers
Earned to manage higher tier creator relationships?
Maybe they co-own the creator strategy- earned finds and manages talent, commerce dictates the commercial terms and product focus?
Integrate social commerce into broader retail media and marketplace strategy.
Align TikTok Commerce efforts with Amazon, Walmart, DTC, and marketplace initiatives