Social Commerce Account Strategist

Tinuiti • New York City, NY

10d • Remote

About The Position

As a Social Commerce Account Strategist, you will independently own TikTok Shop, Whatnot, and other social commerce growth strategies for assigned client accounts or workstreams. You will translate client business objectives into clear quarterly growth plans that connect shop operations, creator and affiliate activity, paid media, merchandising, promotions, and performance measurement. You will serve as the day-to-day strategic lead for your scope—building client confidence, identifying growth opportunities, leading performance narratives, and ensuring Creator & Affiliate and Operations workstreams are connected to one commercial plan.

Requirements

• 5–7 years of experience in social commerce, ecommerce, paid social, retail media, marketplace strategy, client strategy, or related work.
• Direct hands-on TikTok Shop experience required, including ownership of measurable account growth, GMV, conversion, paid-media, creator, or commerce outcomes.
• Experience leading client-facing strategy discussions and developing client-ready performance narratives.
• Strong understanding of GMV, contribution margin, conversion, creator performance, paid-media efficiency, promotions, and commerce measurement.
• Experience coordinating creator, operations, paid media, and client teams around shared growth goals.
• Strong analytical, presentation, and strategic communication skills.

Nice To Haves

• Experience with Whatnot and Retail Media Network social offerings preferred.

Responsibilities

• Own Social Commerce growth strategy for assigned client accounts.
• Translate client business objectives into integrated plans across creator, shop, merchandising, paid media, promotions, and performance.
• Develop quarterly growth plans tied to GMV, contribution margin, conversion, creator activation, storefront health, and broader commerce goals.
• Lead recurring client meetings, performance discussions, and strategic recommendations within assigned scope.
• Identify growth, retention, cross-sell, promotion, creator, and merchandising opportunities that strengthen client outcomes.
• Use TikTok Shop, Whatnot, Retail Media Networks, GMV Max, Spark Ads, Creator tools, Seller Center, and relevant reporting platforms to guide strategic decisions.
• Champion responsible use of AI, workflow tools, and dashboards to improve planning quality, reporting speed, and strategic insight.
• Surface product, process, workflow, or data opportunities that improve Social Commerce delivery across accounts.
• Own account-level reporting across GMV, contribution margin, ad-spend efficiency, creator performance, shop conversion, promotions, and operational health.
• Establish hypotheses, testing priorities, measurement plans, and learning agendas for assigned scopes.
• Connect platform performance to broader commerce outcomes, including Amazon, DTC, retail, or other relevant channels where measurable.
• Translate results into clear narratives: what happened, why it matters, and what should happen next.
• Integrate Creator & Affiliate, Merchandising, Paid Media, Client Partnership, Analytics, and client teams around a single account-growth plan.
• Help clients understand how creator content, paid amplification, shop experience, merchandising, and operations work together to drive social-commerce outcomes.
• Stay current on creator trends, platform ad offerings, policy changes, social-commerce behavior, and platform best practices.
• Take accountability for strategic quality, client readiness, growth recommendations, and cross-functional alignment.
• Identify and resolve risks related to scope, operational execution, creator performance, client expectations, or paid-media integration.
• Build reusable account-planning, reporting, testing, and growth methods that improve work beyond the immediate assignment.

Benefits

• Unlimited PTO
• 20 paid holidays
• Fully remote environment
• Flexibility to take the time you need, when you need it
• Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Match up to 4% of your contributions at 100% (Retirement)
• Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost
• Thankful giving
• Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• On-demand learning, mentorship program, leadership and management development programs and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed