Social Audience Producer

Grist

8h•$80,000 - $90,000•Remote

About The Position

Grist is seeking a Social Audience Producer to shape and execute its approach across social platforms and beyond. The role helps Grist reach and engage audiences across the country, making climate journalism relevant to people’s lives. The producer will strengthen Grist’s existing social presence, establish a distinctive voice and approach across platforms, and identify emerging platforms and communities where the organization should engage. The position balances strategic planning and creative experimentation with daily content production. It involves using metrics and audience insights to evaluate performance and inform social strategy, while prioritizing depth of engagement and meaningful relationships with readers. The producer will adapt Grist’s journalism for different platforms and conceive original, audience-driven storytelling. Strong editorial judgment, news judgment, writing, and collaboration are essential. Multimedia production skills in design and video are a significant asset. This is a remote position based anywhere in the United States. Applicants must be U.S.-based and eligible to work in the U.S. The position is represented by Pacific Northwest Newspaper Guild Local 37082 (Grist NewsGuild). The salary range is $80,000–$90,000, based on factors including experience, specialized skills or training, and internal equity.

Requirements

At least 3 years of experience in social media, audience development, or a closely related field; experience with a journalism or media organization is preferred.
A track record of creating distinctive, engaging content for social platforms.
Demonstrated writing and editing skills and the ability to adapt voice, tone, and storytelling approaches for different platforms and audiences.
Strong news judgment and an understanding of journalistic ethics.
Experience using analytics and audience insights to understand performance, identify opportunities, and inform decisions.
Hands-on experience creating multimedia content for social platforms, ideally including short-form video and visual storytelling.
Strong collaboration and communication skills, and enthusiasm for working with journalists and colleagues across disciplines.
Ability to balance daily content creation with longer-term creative thinking and experimentation.
Must be based in the U.S. and eligible to work in the U.S.

Nice To Haves

Experience or interest in climate change and environmental issues.
Strong production skills in video, design, or both.
Familiarity with social listening, audience research, social media analytics tools, and/or paid social marketing.
Understanding of the creator ecosystem and interest in unconventional ways for journalism to reach new audiences.

Responsibilities

Manage Grist’s existing social accounts and create and publish content that drives reach, engagement, and impact.
Establish and experiment with Grist’s voice and approach across existing social platforms, and identify opportunities to experiment with new platforms.
Use analytics and audience insights to assess performance, develop and evaluate experiments, identify opportunities, and contribute to social strategy decisions.
Contribute ideas and opportunities for engaging audiences beyond traditional social platforms, including events.
Collaborate across the organization on distribution and social plans for journalism, events, and other priorities, including refining collaboration with local news partners.
Monitor social reactions and conversations to elevate story ideas and flag comments that may need a response.
Conceive and execute audience-first and/or social-first storytelling opportunities.
Assist in creating graphics, videos, and other social media assets.
Support Grist journalists in strengthening their social presence by explaining platform norms and helping them develop approaches suited to them and their reporting.
Work closely with the Audience team and colleagues across Editorial, Design, Video, and other areas, including colleagues at local news partner organizations.
Stay current on platform feature changes and best practices, and share useful insights and learnings with colleagues.

Benefits

Medical, dental, and vision coverage paid at 100% for employee premiums and 85% for dependent premiums.
Employer-paid Basic Life, ADD, Travel Assistance, STD/LTD, and EAPs.
Voluntary insurance options, including Health, Dependent and Transit FSA, Life/ADD, Critical Illness, and Accident Insurance.
Traditional and Roth 401(k) with matching, vested immediately.
New employee remote office setup reimbursement.
Monthly WiFi stipend.
Alternative transportation reimbursement.
Generous paid leave, including medical and family leave, parental leave, abortion leave, sabbatical leave, and other paid and unpaid leave programs.
Annual in-person all-staff retreat, subject to pandemic conditions.
Paid holidays and floating holidays, and summer days, are specified for temporary employees; applicability to this position is not stated.