Social and Content Lead

Walters Hospitality • Denton, TX

11d • $75,000 - $95,000 • Remote

About The Position

Walters Hospitality exists to make life's most important celebrations feel effortless and unforgettable. Across our growing portfolio of wedding and event venues, we show up for couples at a moment that matters more than almost any other — and everything we do is built around earning that trust. We believe great hospitality and great marketing share the same foundation: attention, consistency, and genuine care for the person on the other side. If you fall a little in love with a beautiful feed, light up at a good story, and believe social can be someone's first unforgettable impression of a place — you'll feel right at home here.

Requirements

• 3+ years running performance-oriented social, ideally across multiple accounts, locations, or brands in a B2C world.
• A distinctive writer with aesthetic taste and a sharp editorial instinct; editorial or publishing experience is a major plus.
• A creative eye and a creator's skillset — you're plugged into culture and intuitively know what will make people stop, feel, and share.
• Comfortable hosting and on-screen, with the charisma and authenticity to carry the brand — plus the basics of framing, mobile lighting, and audio.
• Native fluency across Instagram, TikTok, and Pinterest, and a habit of being early to trends rather than chasing them.
• Working knowledge of SEO and emerging AI-driven discovery, comfortable living in analytics and reporting, and eager to use AI to scale without losing the human touch.
• Fluent in tools like Canva, CapCut, Premiere, Later, Sprout Social, HubSpot, and native app editors.
• Genuine passion for weddings, hospitality, and events — bonus points for bridal or hospitality-adjacent experience in a multi-location or multi-brand setting.

Nice To Haves

• editorial or publishing experience
• bridal or hospitality-adjacent experience in a multi-location or multi-brand setting

Responsibilities

• Develop and protect a distinct Walters social voice — warm, romantic, current, and impossible to mistake for anyone else.
• Drive the content calendar across brands, venues, and channels; build content pillars tied to booking seasons and milestones; and stand up the capture system our field teams run, from shot lists to standards.
• Lead day-to-day publishing across Instagram, TikTok, and Pinterest, and treat every comment and DM with the care of a front-desk welcome.
• Script, storyboard, direct, and edit the short-form video and other high-engagement formats couples actually stop for.
• Build our editorial channels — blog, newsletter, and beyond — with real-wedding features that read like a beloved publication, not an ad.
• Team up with vendors, planners, photographers, creators, and tastemakers on activations and campaigns, and create the PR-worthy moments worth earning press, citations, and brand mentions.
• Measure reach, engagement, and influence, tie them to brand and business outcomes, and report what's working, what's next, and why.

Benefits

• Competitive Pay: Estimated base salary band of $75,000–$95,000, depending on experience, plus annual or quarterly bonus.
• Rewarded for Results: Team performance incentives, including educational opportunities, bonuses, and team outings.
• Health & Well-Being: [Medical, dental, and vision coverage — add your specifics.]
• Time to Recharge: [PTO, holidays, and any company-wide days off — add your specifics.]
• A Front-Row Seat to Joy: Work that helps thousands of couples fall in love with the place where they'll say "I do."

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed