Social Analytics Manager - 12 Month Contract

Loblaw Companies Limited•Toronto, ON

About The Position

We are seeking a highly strategic and analytically driven Manager, Social Analytics to lead measurement, insights, and data strategy across social. This role is critical in transforming social from a reporting function into a decision-making engine that drives business impact. As the enterprise Subject Matter Expert, you will connect social performance to broader marketing and business outcomes, turning data into clear, actionable insights that inform content, community management, and brand strategy. You will play a key role in building a standardized, scalable analytics ecosystem, ensuring social signals (engagement, sentiment, community) are fully leveraged to drive brand equity, cultural relevance, and growth.

Requirements

5–8+ years of experience in social analytics, digital analytics, or marketing insights
Deep expertise across social platforms (paid and organic), measurement frameworks, and analytics tools
Strong understanding of the broader marketing ecosystem (media, CRM, ecommerce, brand strategy)
Experience building dashboards, scorecards, and scalable reporting systems
Deep understanding of social analytics and listening tools (e.g., Sprout Social or similar platforms)
Proven ability to translate data into clear, compelling business insights and narratives
Experience working cross-functionally with multiple stakeholders and influencing senior leaders
Strong analytical, problem-solving, and critical thinking skills
Excellent communication and storytelling abilities
Post-secondary education in marketing, analytics, business, or a related field

Nice To Haves

Experience integrating social data with broader enterprise data systems
Familiarity with data visualization tools (e.g., Tableau, Power BI)
Experience in retail, CPG, or high-volume, multi-brand environments
Experience building or evolving measurement frameworks at scale

Responsibilities

Lead the measurement, analysis, and reporting of social performance across organic channels, aligned to business objectives
Define, evolve, and standardize KPIs that move beyond platform metrics to reflect engagement quality, sentiment, and business impact
Build dashboards, scorecards, and reporting systems that enable real-time decision-making and optimization
Translate complex data into clear, actionable insights that influence content, creative, media, and investment strategies
Identify trends, opportunities, and risks across owned, competitor, and industry data
Establish a standardized, scalable data architecture across brands and platforms
Develop and implement measurement frameworks, methodologies, and governance to ensure consistency and data integrity
Partner cross-functionally with Social, Creative, Content, Community Management, Media, and Brand teams to embed insights into strategy
Act as the internal voice of performance, ensuring insights are not just reported, but acted upon
Lead relationships with analytics and martech partners (e.g., Sprout, platform tools, data providers)
Upskill teams and stakeholders on analytics frameworks, tools, and data interpretation
Improve and automate workflows to increase efficiency and scale reporting across the enterprise