Lead, SMC GTM Architect

Snapchat•Palo Alto, CA

23d•Hybrid

About The Position

Snap Inc. is a technology company focused on improving communication through its camera-centric products. The SMC GTM Architect team drives growth for Snap's small-customer business by supporting the entire advertiser lifecycle: acquisition, activation, retention, and growth. This team uses technically fluent talent (Python, SQL, advanced tooling) to transform platforms and models into repeatable Go-To-Market (GTM) workflows for long-tail advertisers. The role of the SMC GTM Architect is to be the executional engine of this team, conceptualizing, spearheading, and shipping core systems that power small-customer advertiser growth. This individual contributor role requires end-to-end work across product, engineering, and sales, focusing on delivering measurable business outcomes. Success hinges on technical fluency, strong business acumen, complex judgment, and the ability to operate independently.

Requirements

Track record of building and shipping systems that drove measurable business impact.
Understand how digital advertising works — campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through retention.
Demonstrated ability to translate technical capabilities into measurable revenue, productivity, or cost improvements.
Strong technical foundation in Python, SQL, or related languages with hands-on experience building systems integrated with CRM, BigQuery, GCP, and Ads APIs.
Knowledge of LLMs, RAG architectures, prompt engineering, eval frameworks, and model lifecycle management.
Experience working with development tools such as Claude, Cursor, Google ADK.
A bias for solving real customer problems with practical, well-designed solutions.
Hands-on operator, move quickly, simplify complexity, and stay close to the work.
High standards for your own work, your team, and the products you ship, with a relentless drive to learn and improve.
Strong builder mindset: rigorous about testing, observability, data hygiene, and iteration cycles.
BS/BA degree in Analytics, Computer Science, or related field, or equivalent experience.
8+ years experience in designing and deploying automation systems, preferably in a GTM context.
Experience building and shipping production applications or working prototypes.
Experience with Python, SQL, or equivalent tools and technologies.
Experience operating in high-growth, fast-paced environments.

Responsibilities

Take full ownership of specific segments or workflows within the full-funnel strategy for long-tail advertisers, conceptualizing and spearheading projects end-to-end.
Build and ship systems that integrate CRM, BigQuery, Ads APIs, and other data platforms, enabling unified account context and cross-system coordination.
Build personalization workflows that deliver the right product recommendations, optimizations, and triggers to the right advertiser at the right moment.
Develop multi-channel outreach across in-product, email, and partner surfaces, balancing advertiser experience with measurable impact.
Bring together behavioral, contextual, and performance data to power personalization, targeting, and decisioning.
Drive operational excellence through automation, remove manual work, build reusable tools and APIs, and accelerate decision-making.
Find efficiencies and links across initiatives, proactively raise concerns, and prioritize tradeoffs with limited guidance from leadership.
Cultivate strong cross-functional relationships across Sales, Revenue/Advertiser Growth, Business Intelligence, Finance, Product, and Engineering to align on use cases, KPIs, and business impact.
Mentor peers, contribute to team-wide standards and best practices, and help shape team culture.
Communicate progress, tradeoffs, and outcomes in a clear, compelling, and concise manner to leadership and stakeholders.