SMB Lifecycle Marketing Manager

Meta Platforms, Inc.•New York, NY

35d

About The Position

SMB Lifecycle Marketing contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a Lifecycle Marketer to support the testing and scaling of new guidances and solutions for business customers globally. Successful candidates have experience building growth programs via digital channels at a dynamic company. They can design and execute against a roadmap, and use research/testing to chart a course where roadmaps have yet to be defined.

Requirements

Bachelor's Degree in Business, Marketing or Analytical discipline
5+ years of experience in marketing or equivalent
3+ lifecycle marketing experience
Proven experience in digital marketing and/or demand gen for sales
Experience with data querying languages (for example, SQL)
Experience with marketing automation platforms and tools
Experience marketing to B2B audiences
Experience with A/B Testing and lift measurement
Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns

Responsibilities

Design and execute lifecycle marketing programs that drive customer engagement and growth for SMBs across Meta's platforms
Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of solutions
Working with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement
Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale
Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement
Improve our digital funnel across target audiences, all the way from discovery through to conversion
Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches
Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations
Design and implement test plans to understand drivers of conversion and product adoption
Leverage data, research, and experimentation to inform strategy, optimize campaigns, and identify new opportunities for growth