Lifecycle Marketing Manager

TransUnion • Chicago, IL

12d • $90,000 - $135,000 • Hybrid

About The Position

The Lifecycle Marketing Manager who will be responsible for all email marketing messaging and strategy. This includes promotional, transactional, and lifecycle campaigns delivered through email marketing, push notifications, and SMS campaigns. This position will focus primarily on the Direct-to-Consumer business. This role will generate revenue not only through Credit Monitoring subscriptions but also through 3rd party advertisers.

Requirements

• Bachelor’s degree in marketing, business or related field
• 7+ years of experience in CRM, digital customer experience, product-led growth, eCommerce, and digital strategy
• 3+ years people management experience
• Proven ability to design and deliver seamless, intuitive customer journeys that drive measurable business impact
• Skilled communicator with strong cross-functional influence
• Demonstrated ownership mindset: adept at proactively identifying opportunities and executing end-to-end with autonomy
• Experienced in collaborating with Product, Legal, Compliance, and Analytics teams

Nice To Haves

• background in Freemium models and proficiency with Braze and Superset

Responsibilities

• Own acquisition, upsell, offer, and retention targets.
• Lead full-funnel lifecycle marketing across the customer journey—from nurture to retention, upsell, and reactivation—to maximize engagement and long-term value.
• Design and optimize cross-channel programs across email, SMS, and push, ensuring scalable, automated customer engagement.
• Develop segmentation and personalization strategies to drive conversion, engagement, and sustained growth.
• Implement rigorous testing frameworks, including A/B and growth experiments, to improve conversion at every stage.
• Manage and mentor a team of three, fostering innovation, accountability, and continuous learning; set clear goals, metrics, and scalable processes.
• Collaborate with Marketing Channel Managers, Product Marketing, Business Development, and Product to deliver cohesive customer experiences aligned with company objectives.

Benefits

• TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups.
• Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees