Lifecycle Marketing Manager

Travelpro Products, Inc. • Boca Raton, FL

11d

About The Position

Travelpro is seeking a Lifecycle Marketing Manager to be responsible for developing and executing data-driven marketing strategies that attract, engage, convert, and retain customers throughout their entire journey with a brand, from initial acquisition to post-purchase loyalty in our semidurable product category (luggage). This role involves maximizing customer engagement, satisfaction, and lifetime value (CLV). Because customers may not buy frequently, the focus will be on building strong, long-term brand engagement through value-added content, post-purchase support, accessories, and community-driven loyalty. This role requires deep expertise in data-driven marketing, customer segmentation, and creative storytelling to keep our brand top-of-mind for those infrequent but critical repurchase or upgrade moments.

Requirements

• A bachelor's degree in Marketing, Business, or a related field
• 5 – 7+ years of experience in email marketing, CRM, or lifecycle marketing, ideally within an ecommerce or consumer brand setting.
• Demonstrable success in retaining customers and building loyalty for products with longer purchasing cycles.
• Proficiency in marketing automation tools (Klaviyo, attentive, etc.) and analytics platforms (Google Analytics, TripleWhale).
• Strong analytical skills, with proven experience using data to segment audiences and personalize marketing strategies.
• Excellent communication, project management, and interpersonal skills; able to manage multiple campaigns and priorities simultaneously.
• Ability to reason logically and make data-driven decisions.
• Capacity to work under tight deadlines and manage multiple priorities.
• Strong analytical mindset with a results-oriented approach.

Nice To Haves

• Familiarity with customer-centric, non-transactional loyalty or ambassador programs a strong plus.

Responsibilities

• Strategy Development: Design and implement comprehensive, end-to-end lifecycle marketing strategies that guide customers through each stage of their journey (onboarding, engagement, retention, and win-back).
• Acquisition Strategy Development: Develop and manage acquisition strategies: Create and oversee campaigns from start to finish to attract new customers. Work with online and offline channels such as SEO, email, paid ads, content marketing, and social media. Focus on reducing acquisition costs and ensuring new customers are high-value to the business.
• Campaign Management & Execution: Create, manage, and execute multi-channel campaigns across email, SMS, push notifications, in-app messaging, and potentially other channels (e.g., direct mail, social media).
• Segmentation & Personalization: Develop and manage customer segmentation and targeting strategies to deliver highly personalized and relevant messages at scale.
• Automation & Optimization: Build and optimize automated workflows and triggered campaigns using marketing automation platforms.
• Performance Analysis & Reporting: Monitor, analyze, and report on campaign performance metrics (e.g., open rates, click-through rates, conversion rates, retention rates, ROI, CLV) using analytics tools, and use these insights to inform future strategies.
• Testing & Experimentation: Develop and maintain a testing and experimentation framework (A/B and multivariate testing) to continuously improve campaign performance and customer experience.
• Cross-Functional Collaboration: Partner closely with product, data/analytics, design, sales, and customer success teams to ensure a cohesive customer experience and alignment with broader business goals.
• Compliance & Deliverability: Ensure all communication is compliant with relevant laws and regulations (e.g., CAN-SPAM, GDPR, TCPA laws) and manage email deliverability and inbox placement.

Benefits

• Inspiring Company Culture – Help one another, never stop improving, lead by example, own your work, and have fun together.
• Rest & Relaxation – Paid vacation, sick allowance, company-paid holidays and some flexible work schedules
• Comprehensive Health Benefits - Medical, Dental, Vision, Health Savings Accounts, and Wellness Programs
• Preparing for your Future - 401K company match
• Employee Resource Groups – Employee-led social committee to promote employee wellbeing and cross-functional collaboration along with community awareness, impact, and support of a culture where everyone belongs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees