Lifecycle Marketing Manager

Charlie Health • New York City, NY

10d • $101,000 - $130,000 • Hybrid

About The Position

We’re seeking a Lifecycle Marketing Manager to own the full user lifecycle at Charlie Health. This person will manage the activation, engagement, and retention of clients, alumni, and referrers via email, SMS, and other channels, ensuring that each touchpoint drives measurable impact.This role will partner cross-functionally with Growth, Outreach, and Clinical teams, and build scalable systems that improve client and provider experiences across their journeys with Charlie Health. The ideal candidate will be both strategic and hands-on, capable of identifying new opportunities while also improving the performance of existing lifecycle programs. We’re a team of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. If you’re inspired by our mission and energized by the opportunity to increase access to mental healthcare and impact millions of lives in a profound way, apply today.

Requirements

• Bachelor’s degree required
• Located within a 45-minute commute of New York City and able to work 4 days a week out of our New York City office
• At least 3-5+ years of experience in lifecycle, CRM, or retention marketing
• Experience designing, executing, and optimizing lifecycle campaigns across email, SMS, and other channels
• Strong analytical skills with experience building reports and tying marketing performance to business outcomes
• Ability to identify and act on new lifecycle opportunities while improving existing flows
• Experience working with cross-functional partners and communicating complex email concepts and results to non-technical audiences
• Familiarity with CRM and marketing automation platforms (Iterable preferred), as well as analytics tools (Mixpanel, Tableau, GA4)
• Proficiency in HTML and CSS
• Work authorized in the United States and native or bilingual English proficiency

Responsibilities

• Own end-to-end lifecycle marketing for clients, alumni, and providers, designing campaigns that drive activation, engagement, and retention
• Manage and optimize all lifecycle channels (email, SMS, and future channels) with a focus on admissions and referral growth
• Audit and improve existing lifecycle flows, identifying opportunities for measurable lift across user journey
• Develop new initiatives, such as alumni referral campaigns, provider re-engagement journeys, and adherence-focused nudges
• Partner cross-functionally with Growth, Outreach, and Clinical teams to ensure messaging is aligned with admissions goals and clinical outcomes
• Manage user research and survey outreach emails, supporting insights and continuous improvement across the organization
• Build and maintain reporting dashboards to track performance of lifecycle campaigns and their impact on admissions, referrals, and retention
• Establish and run a structured experimentation framework within lifecycle marketing
• Document lifecycle playbooks and processes to create scalable, repeatable campaigns that drive long-term growth

Benefits

• Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees.
• Read more about our benefits here .
• The total target base compensation for this role will be between $101,000 and $130,000 per year at the commencement of employment.
• In addition to base compensation, this role offers a target performance-based bonus.
• The target total cash compensation range, including potential bonus, will be between $111,000 and $143,000 per year.
• Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations.
• Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health-sponsored benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees