Lifecycle Marketing Manager

Affinity.co

About The Position

We're seeking a data-driven email marketer to build and scale Affinity's lifecycle marketing program that drives new business pipeline and converts prospects into customers and expands customer accounts. This role combines strategic email campaign development, buyer journey optimization, and conversion-focused nurture programs to accelerate revenue growth. You'll leverage marketing automation and data insights to create personalized email experiences that resonate with private capital professionals and drive measurable pipeline impact.

Requirements

3-5 years experience in lifecycle or email marketing in a B2B SaaS environment
Proven track record managing email marketing programs that drive measurable pipeline and revenue growth
Strong analytical skills with ability to interpret campaign data and develop actionable optimization strategies
Excellent communication skills
Proficiency with marketing automation platforms (Pardot, Marketo, HubSpot), Salesforce, and analytics tools
Ability to manage multiple campaigns and meet deadlines in a fast-paced environment

Nice To Haves

Experience with AI tools for workflow automation, personalization, and campaign optimization
Collaborative approach with ability to work across marketing, sales, and operations teams

Responsibilities

Develop and manage email nurture programs for every stage of the funnel, from awareness to purchase and post-purchase
Create segmented campaigns tailored to PE/VC buyer personas and deal team priorities
Design triggered email flows based on prospect behavior and engagement signals
Build A/B testing strategies to continuously optimize email performance and conversion rates
Design and maintain compliant preference centers that meet CAN-SPAM and GDPR requirements while optimizing subscriber experience. Work with operations to implement proper consent mechanisms, manage opt-in/opt-out processes, maintain suppression lists, and ensure all email communications include required elements.
Partner with Demand Generation and Sales teams to create email campaigns that drive qualified lead generation
Develop promotional email sequences for product launches, feature releases, and key initiatives
Coordinate webinar promotion and event-driven email campaigns
Build re-engagement campaigns to revive cold prospects and stalled opportunities
Analyze engagement patterns to inform re-engagement strategies, lifecycle stage progression rates, and nurture velocity.
Maintain strong deliverability through inbox placement monitoring and sender reputation management.
Report on campaign ROI, cost per conversion, and email’s contribution to overall marketing goals.
Collaborate with Product Marketing to develop compelling email content that addresses buyer pain points
Leverage AI tools for prospect research, content personalization, and message optimization
Create educational email series showcasing ROI, deal flow acceleration, and relationship intelligence value
Develop sales enablement email templates and sequences for outreach programs