Lifecycle Marketing Manager
About The Position
As a Lifecycle Marketing Manager, you will own the end-to-end lifecycle strategy that drives activation, retention, and revenue across key customer touchpoints, including email, in-app messaging, SMS, and webinars. You’ll be responsible for designing, executing, and continuously optimizing multi-channel lifecycle programs that move users from sign-up to long-term customer. This role is highly data-driven. You’ll analyze performance at every stage of the funnel, run experiments and A/B tests, and use insights to improve conversion, engagement, and retention. You’ll work closely with product, growth, data, and leadership to align lifecycle initiatives with core business goals and to turn customer behavior into actionable marketing strategies.
Requirements
- Deep HubSpot expertise
- Hands-on experience with Userpilot or similar in-app tools and SMS platforms
- Proven track record running lifecycle programs that directly drive revenue
- Strong experimentation mindset. You test, measure, iterate
- Comfortable owning promotions and monetization workflows
- Senior enough to operate independently and push back when something doesn’t make sense
Nice To Haves
- Experience working with transactional email platforms like Postmark is a plus
- Experience with Mixpanel, Preset, or other product analytics tools is a strong plus
Responsibilities
- Design and own lifecycle journeys across activation, retention, expansion, and reactivation
- Map user behavior to messaging that actually moves users forward
- Build flows that support free → trial → paid conversion and long-term retention
- Own HubSpot end-to-end: workflows, campaigns, segmentation, behavioral triggers, lead scoring, and reporting
- Build and optimize high-impact email programs: Onboarding and activation Trial conversion Feature adoption Churn prevention and win-back
- Obsess over deliverability, engagement, and revenue per user
- Own Userpilot for in-app pop-ups, banners, modals, and onboarding flows
- Use in-app messaging to drive: Feature discovery Habit formation Activation milestones
- Coordinate SMS thoughtfully to support key lifecycle moments
- Plan and run A/B tests across email, in-app, and SMS
- Own promotional campaigns: Discounts, limited-time offers, pricing tests Behavioral promos (based on usage, intent, or lifecycle stage)
- Analyze results and clearly communicate what worked, what didn’t, and why
- Track and optimize metrics like: Activation rate Trial → paid conversion Retention and churn Revenue per user
- Partner with product, data, and growth to continuously improve performance
Benefits
- Flexible PTO policy
- Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
- 401(k) retirement plan with employer match to support your long-term financial goals
- Career development and growth opportunities
- A collaborative and inclusive work environment
- Opportunity to shape and grow a dynamic startup
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
