Lifecycle Marketing Manager

Crexi•Los Angeles, CA

6h•$102,000 - $138,000

About The Position

The Lifecycle Marketing Manager owns the end-to-end lifecycle marketing - from acquisition through retention by building audience specific campaigns that attract them to Crexi and makes them customers for life. This role works cross-functionally with Product, Sales, Operations, Analytics and our internal marketing agency of experts in their respective fields to design, launch, optimize, and scale programs that move users through the funnel and drive measurable business impact.

Requirements

More than 3 years of experience in Lifecycle Marketing, Email Marketing, or Marketing Automation, ideally in B2B/B2C SaaS, marketplaces, or high-growth tech environments.
Hands-on experience building and optimizing lifecycle programs across the funnel.
Experience working within a CRM or marketing automation platform (HubSpot preferred but not required).
Exceptional communication skills and service-oriented with the ability to stay positive and professional in any situation and an ability to provide clear and concise insights to clients and team.
Strong and efficient teamwork and cross-department collaboration.
Excellent organizational and prioritization skills and an ability to demonstrate and handle multiple tasks accurately and efficiently with ability to handle confidential information.
Exceptional attention to detail and operational rigor, especially around QA and execution.
High Proficiency with Excel and PowerPoint.
Able to solve complex problems quantitatively and develop clear, data-driven business recommendations.
Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams.
Strong understanding of CRE customer behavior and segmentation.
Strong analytical mindset with experience using data to inform strategy, prioritization, and optimization.
Proven ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment. Strong cross-functional communication and stakeholder management skills.

Responsibilities

Defines, designs, and builds data-driven lifecycle programs spanning acquisition, onboarding, engagement, expansion, and retention.
Develops lifecycle strategies and content frameworks across email, in-app, and push notification channels.
Owns the full campaign lifecycle; from ideation and briefing to launch, QA, optimization, and performance reporting.
Builds automated journeys including nurture flows, onboarding sequences, re-engagement, upsell/cross-sell, retention and win-back programs.
Supports product launches and ongoing business initiatives with targeted lifecycle campaigns.
Develops segmentation strategies and personalization logic based on behavioral, firmographic, and engagement data.
Leads cross-functional campaign execution, partnering closely with Product, Sales, Operations, and various internal Marketing teams
Develops clear campaign briefs, defines audience requirements and traits, and aligns messaging across teams.
Partners with Sales and Revenue teams to improve the marketing-to-sales handoff through targeted messaging and engagement insights.
Works with Marketing Ops to implement workflows, automation, lead scoring, and reporting infrastructure.
Owns end-to-end campaign QA and performance monitoring.
Defines success metrics, track results, and deliver clear performance reporting to stakeholders and leadership.
Partners with the Data Analytics team and have a strong understanding of tools (Mixpanel, Sigma, Snowflake, Rockerbox) to dig deep into performance, identify trends, and surface actionable insights.
Runs ongoing A/B tests across subject lines, messaging, cadence, targeting, and channel mix.
Makes thoughtful prioritization trade-offs to balance velocity with executional excellence.
Performs other duties as assigned.