Lifecycle Marketing Manager

Good Inside•New York, NY

1d•$120,000 - $135,000•Hybrid

About The Position

We’re seeking a strategic, data-driven Lifecycle Marketing Manager to own and optimize our member lifecycle marketing strategy. In this role, you’ll own member communications from onboarding through reactivation, designing thoughtful, personalized touchpoints that deepen engagement, drive usage, and improve retention. You’ll collaborate cross-functionally with product, data, content, and engineering teams to build automated programs that scale and evolve with our business. This is a hybrid role and requires 3 days per week in our Midtown Manhattan office.

Requirements

4+ years of experience in lifecycle or CRM marketing, with a track record of owning and scaling programs at a high-growth consumer or membership-based company
Deep experience with lifecycle tools (we use Braze) and marketing automation best practices
A strong analytical mindset, you’re comfortable diving into data to uncover insights and inform strategy
A creative, customer-first approach to marketing that balances performance and brand
Experience partnering cross-functionally across product, engineering, content, and design teams
A bias toward action and a love of building—you're excited to test, iterate, and improve
A strong sense of ownership and the ability to thrive in an ambiguous, fast-paced environment

Responsibilities

Own member lifecycle marketing across email and push, from onboarding to re-engagement to win-back
Plan the member calendar to ensure timely, cohesive messaging across all lifecycle touchpoints
Brief internal partners (creative, etc.) on campaign goals, key messaging, assets, and timelines
Build lifecycle journeys and campaigns in Braze, including targeting, logic, and templates
QA all campaigns end-to-end (copy, links, rendering, tracking) to ensure flawless execution across channels
Launch and oversee various channels such as SMS and in-app messaging
Optimize the end-to-end customer journey, using segmentation and behavioral data to create personalized, high-impact messaging flows
Collaborate with product, member experience, and content teams to integrate relevant content, events, and features across lifecycle campaigns
Work with creative teams to ensure campaigns are on-brand, actionable, and resonant with our audience
Run A/B tests and utilize learnings to continuously improve performance
Monitor key customer segments and proactively identify drop-off points and retention opportunities