B2B - Smart Fridge Marketing Lead

CookUnity

1d • $80,000 - $90,000

About The Position

CookUnity is seeking a Smart Fridge Marketing Lead to own the marketing engine that drives revenue across its growing Smart Fridge network. This is a B2C lifecycle marketing and growth role focused on acquisition, engagement, and measurement. The ideal candidate will be responsible for growing average monthly transactions per fridge and increasing average revenue per fridge month over month. This role offers significant ownership and the opportunity to build a program that directly impacts revenue.

Requirements

• 3–6+ years in lifecycle marketing, growth marketing, or a similar engagement and retention-focused role
• Proven track record with email, push, and in-app channels: building campaigns, running experiments, and reporting on impact
• Strong analytical instincts: comfortable pulling cohort data, building segments, and making decisions from metrics
• Experimentation discipline: you know how to run a clean A/B test, document it, and scale what works
• Experience with CRM or marketing automation tools such as Braze, Klaviyo, Iterable, or similar
• Builder mindset: you are comfortable owning a program from scratch and figuring things out without a large team beneath you
• Strong cross-functional collaborator who enjoys working closely with account managers, operations, product, and design on a daily basis

Nice To Haves

• Food, retail, or consumer app experience a plus, but not required

Responsibilities

• Growing average monthly transactions per fridge
• Increasing average revenue per fridge per month
• Contributing to growing total Smart Fridge net revenue per month
• Improving user retention and reducing churn across the active fridge user base
• Building and maintaining a structured experiment log with measurable learnings that roll out across all fridges
• Ability to collaborate effectively with Account Managers, Product, and Operations teams
• Collaborate with the ads team and fridge launch team to drive new user sign-ups at every fridge location.
• Own the in-fridge and physical marketing materials that convert visitors into app users.
• Organize on-site events with account managers and fridge location contacts to build buying behavior and generate new users at mature fridge locations.
• Test referral mechanics specific to fridge locations — such as inviting a coworker for credit — to drive organic peer growth within offices and buildings.
• Create and experiment with push notifications, app alerts, and email campaigns to drive purchase behavior and repeat usage.
• Maintain a running log of experiments and roll out winning iterations across all fridges.
• Build and maintain user segments — new users, lapsed users, power users, high-LTV — to ensure every communication is relevant and targeted rather than one-size-fits-all.
• Design and run win-back campaigns for users who have not purchased in 14, 30, or 60 days.
• When product or ops issues are identified as a driver of churn, coordinate with those teams on timing and then own the marketing outreach that brings those users back once the experience has been improved.
• Own the in-fridge screen real estate, including featured items, badges (new, popular, staff pick), and rotation cadence, to maximize visibility of high-margin and high-conversion items.
• Collaborate with the menu team to communicate changes, new items, and chef promotions in a way that drives excitement and purchase intent.
• Propose and manage the promotional calendar, including discount days, featured brand promotions, and seasonal campaigns, in collaboration with account managers.
• Collaborate with the fridge product team to build automations around loyalty rewards, upsell opportunities, and personalized recommendations.
• Own a structured experimentation process from hypothesis to test to measurement to decision.
• Document all learnings in a central location to build institutional knowledge over time.
• Contribute to account managers' weekly fridge performance reports.
• Surface insights on what's working at the fridge level and flag underperforming locations.
• Collect qualitative feedback via NPS, post-purchase surveys, and in-app prompts.
• Share findings with product and ops teams to inform improvements, and use those signals to sharpen segmentation and win-back targeting on the marketing side.
• Lead the menu merchandising and optimization freelancer, ensuring all creative assets are on brand, on time, and optimized for conversion.

Benefits

• Health Insurance coverage
• Eligible for a bi-annual performance bonus
• 401k Plan
• Unlimited PTO
• 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Paid Family leave
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
• Wellness perks: access to fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed