Site Merchant

Tecovas•Austin, TX

2d•Onsite

About The Position

Tecovas was founded with the simple goal of making the world's best western boots, apparel, and leather goods — and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike. Tecovas is looking for a Site Merchant to own and execute product merchandising, site accuracy, and on-site discovery across Tecovas.com. Reporting directly to the Senior Digital Manager, you will play a central role in bringing new products and campaigns to life on the website — owning product setup, CMS merchandising standards, navigation and filter optimization, and AI browse management, while partnering cross-functionally to ensure every launch is accurate, brand-right, and delivered on time. This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

Requirements

3–5+ years of experience in e-commerce, site merchandising, digital merchandising, or a related role
Hands-on experience managing product content and site updates in an e-commerce platform — Shopify, Shopify Plus, Sanity CMS, or similar
Demonstrated experience owning product launches and campaign launches end-to-end, including QA and launch readiness
Strong attention to detail and a track record of maintaining high accuracy across digital product content and merchandising data
Experience with AI-driven merchandising tools, dynamic browse platforms, or automation technologies
Comfort using analytics tools such as Google Analytics, Heap, Shopify Analytics, or similar platforms to evaluate performance and identify opportunities
Familiarity with SEO, site search, filtering, product taxonomy, and digital content strategy

Nice To Haves

Bonus points for experience in apparel, footwear, accessories, or consumer retail

Responsibilities

Own execution of product setup in CMS, including accurate tagging, categorization, attribution, and merchandising placement across PDPs, PLPs, collections, and story pages
Lead new product launches by building and updating product pages, collection pages, landing pages, navigation, and other key site placements — ensuring all content is accurate, complete, and brand-right before going live
Lead cross-sell and upsell merchandising strategies across PDP and PLP experiences to improve AOV, product discovery, and customer engagement
Partner with creative, marketing, merchandising, and e-commerce teams to gather assets, confirm launch requirements, and deliver site experiences on time
Serve as the primary point of contact for CMS data integrity, merchandising QA, and attribution accuracy across the site
Conduct regular audits of product data, tagging structures, and attributes to ensure alignment across product, marketing, and digital teams
Proactively identify and flag inconsistencies or attribution errors to appropriate stakeholders before they impact the customer experience
Lead QA for new product launches, collection updates, and navigation changes — ensuring everything is site-ready and error-free at launch
Own day-to-day management of browse and PLP merchandising tools, ensuring the most relevant products surface across browse experiences
Identify and recommend automation opportunities that reduce manual effort and improve the efficiency and scalability of product setup workflows
Collaborate with internal teams and platform partners to test and implement merchandising improvements
Lead ongoing refinement of site navigation, taxonomy, and product filters to enhance product discovery and browsing efficiency
Partner with digital product and creative teams to test improvements to browse experiences and site structure
Apply SEO and site merchandising best practices to improve product visibility, content quality, and customer navigation
Participate in the New Product Development process to represent site merchandising needs and best practices
Provide recommendations to product, copy, and creative teams on product naming conventions, categorization, and content readiness ahead of launch