Site Content Manager, Health & Wellness

iHerb • Irvine, CA

5d

About The Position

We are seeking a Site Content Manager, Health & Wellness with deep knowledge of the health and wellness space, particularly supplements and nutrition, to lead the development of customer-centric content and product merchandising strategies across our ecommerce platform. This role sits at the intersection of content, commerce, and wellness expertise. This role owns how customers discover, understand, and shop for wellness on our site. You’ll connect the dots between education and conversion—building bundles, shaping routines, and creating content that actually helps people decide what to buy. If you’ve ever thought “these products should obviously be merchandised together” or “this page is missing how a real person would use this,” this role is for you.

Requirements

• 7+ years of experience in ecommerce merchandising, content strategy, or a related field
• Strongly preferred background as a nutritionist or deep knowledge in dietary supplements or wellness trends
• Experience creating or managing health-related content in a regulated environment is a plus
• Analytical mindset with experience using data to drive decisions
• Strong cross-functional collaboration and project management skills
• Ability to translate complex health topics into consumer-friendly content
• High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Nice To Haves

• Background in Nutrition, Dietetics, Public Health, or a related field OR Equivalent hands-on expertise in supplements (e.g. industry experience, certifications, or deep personal/professional immersion)

Responsibilities

• Curate product assortments and bundles tailored to specific health goals, conditions, and daily routines (e.g., sleep, gut health, immunity, fitness recovery)
• Identify complementary products and create cohesive “regimen-based” shopping experiences
• Partner with merchandising and category teams to align content with inventory, promotions, and business priorities
• Analyze performance of bundles and curated collections; iterate based on data and customer behavior
• Lead the content development of health topic pages that educate and guide customers (e.g., vitamins for energy, stress support, women’s health)
• Collaborate with content, SEO, and medical/compliance teams to ensure accuracy, discoverability, and regulatory alignment
• Translate complex nutritional concepts into clear, engaging, and actionable content for consumers
• Ensure content supports both top-of-funnel education and bottom-of-funnel conversion
• Leverage customer insights, search trends, and behavioral data to inform content and merchandising strategies
• Stay current on wellness trends, emerging ingredients, and competitive landscape
• Work closely with marketing, product, UX, and analytics teams to execute integrated campaigns and content experiences
• Partner with brand partnerships and merchandising team to highlight key products and innovations
• Support lifecycle and personalization initiatives with relevant content and product recommendations

Benefits

• medical
• dental
• vision
• basic life insurance
• 401(k) plan
• Time Off and Paid Sick Leave
• paid holidays
• Restricted Stock Units
• annual bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed