Head of Content- Health & Wellness

Hi-Altitude Brands

2d • Remote

About The Position

Hi-Altitude Brands is seeking an exceptional Head of Content to lead the organic content engine for its flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio. The primary goal is to transform Stonehenge Health into a recognized, trusted authority in the health and wellness category by building an organic content engine. This role focuses on creating high-volume, platform-native content that gains attention and builds an audience through algorithmic reach and audience trust, rather than paid distribution. The Head of Content will report directly to the VP of Brand and will be responsible for building the brand-awareness layer that complements the company's existing DTC business driven by performance marketing.

Requirements

• 7-10+ years building organic content programs at DTC consumer brands in health, wellness, beauty, or consumables.
• Hands-on builder with a portfolio of platform-native content that earned organic reach and built an audience without paid distribution.
• Proven ability to scale a content team and drive high-volume, platform-native output across Instagram, TikTok, YouTube, and Facebook.
• Editorial leadership experience, including blog calendar ownership, long-form content strategy, and content production workflows.
• Community building experience across social platforms, with exposure to emerging platforms (Reddit, Discord, Substack) preferred.
• Strong understanding of FTC compliance for supplement, health, or wellness content.
• Experience partnering with creative, copy, and influencer functions in a high-velocity content environment.
• Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred.
• Hands-on content builder who can both produce content and elevate the work of others.
• Platform-native; understands algorithm dynamics, format conventions, and audience behavior across Instagram, TikTok, YouTube, and Facebook.
• Quality-obsessed; understands that authentic content building requires patience and a long-term investment thesis.
• Strong cross-functional collaborator who can partner effectively with brand, creative, copy, influencer, and SEO functions.
• Thrives in a fast-moving, remote-first environment with a lean leadership structure.

Nice To Haves

• Exposure to emerging platforms (Reddit, Discord, Substack) preferred.

Responsibilities

• Translate the VP of Brand’s brand awareness strategy into an executable organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial, and community.
• Define and evolve the content pillar framework: Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response.
• Connect organic content activity to business outcomes, including CAC reduction, branded search lift, direct traffic growth, and earned media value.
• Lead organic content workstreams for new product launches and brand initiatives.
• Own the organic content engine across Instagram, TikTok, YouTube, and Facebook with a target of 20-25 platform-native pieces per week at scale.
• Manage the Social Media Manager and Content Creator in producing platform-native video, static, and carousel content.
• Ensure content quality earns algorithmic reach through value, hook strength, and watch-through, not budget.
• Develop a trend response capability that lets the team move quickly on cultural moments while protecting brand voice.
• Build the editorial content strategy that positions Stonehenge Health as a trusted health and wellness authority.
• Own the blog editorial calendar end to end, including topic selection, brief development, writer assignment, edit cycles, and publish cadence.
• Develop ingredient storytelling and clinical narrative content that supports the brand’s clinically proven positioning.
• Build customer community and direct audience engagement programs that turn satisfied customers into brand advocates.
• Launch live, AMA, and Q&A programming that builds direct audience relationships and surfaces voice-of-customer insight.
• Develop a UGC collection, rights management, and amplification strategy in coordination with the Influencer Manager.
• Oversee the Brand Outreach Producer in running the iHUT (in-home user testing) and customer testimonial programs that generate authentic on-camera testimonials, video assets, and product feedback for marketing and product development.
• Build the in-house content studio capability and production workflows that support high-volume, fast-turn content cadence required by organic platforms.
• Reduce reliance on external production partners by scaling internal capacity for filming, editing, and post-production.
• Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing.
• Partner with Product Development on iHUT recruitment criteria, study protocols, and FTC compliance for testimonial collection.
• Manage a content team of three: Brand Outreach Producer, Social Media Manager, and Content Creator, building to four to six people by the end of 2026.
• Foster a team culture focused on quality, creativity, platform-native thinking, and high-output iteration.
• Build content review and feedback processes that maintain quality while enabling speed and high publishing cadence.
• Partner with the Influencer Manager, Marketing Coordinator, Copy Director, Creative Director, Director of Product Marketing, and Consumer Insights Lead on the cross-functional work that drives organic content performance.
• Partner with the SEO and GEO Content Strategist on keyword research, search optimization, and Generative Engine Optimization inputs to editorial decisions.

Benefits

• Competitive base salary, $176,000-$197,000+ performance bonus
• Flexible time off + 9 annual company holidays
• Your Birthday is a paid vacation day
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation
• Matching charitable contributions up to $2,500/year
• $1,200/annual Work from Home (WFH) stipend
• Employee recognition and rewards program
• Calm app subscription
• Pet insurance
• Free monthly employee product samples and team discounts
• Employee Referral Program
• Professional development fund for employees
• Collaborative, innovative work culture
• High-impact role with visibility to executive leadership

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed