Single Malt Specialist-Texas

Whyte & Mackay•Houston, TX

2d•Remote

About The Position

The Single Malt Specialist, Texas, will be the face of The Dalmore, Fettercairn and Jura brands in market, tasked with step-changing the mental availability of our portfolio within our highest opportunity retail (Brick & Mortar and/or Online) and luxury on-premise outlets across Texas. Responsible for driving the advocacy and activation of these world-class Scotch whiskies with our importer, wholesaler and trade partners, the Texas SMS will join a passionate team that is seen as a ‘cut above’ those of our competitors. This role will also be responsible for direct sales of The Dalmore’s rare and aged whisky offerings (RSP $6000+).

Requirements

An exceptional understanding and passion for luxury spirits, and ideally Single Malt Scotch Whisky
CSS or WSET Level 2 or equivalent certification or in process within 6 months of hire date
Minimum of 5 years experience with super premium spirits (Supplier or Wholesaler) in the US market, with at least one-year experience in TX.
Bachelor’s Degree in Business, Communications, Marketing, Hospitality, or Liberal Arts.
Marketing capabilities in brand building and execution planning
Digital marketing and social media proficient
Event management
Fluency with the three-tier system
Has a business mind-set; understands sales process, and key levers to making a sale (on-premise and retail)
Swift relationship builder able to penetrate a multi-layered organization with multi-functional know-how

Responsibilities

Motivate and Influence Distributor Partners.
Work ‘hand in glove’ with WMA (Brand Owner) and E&J Gallo Winery (Importer/Wholesaler) to ensure The Dalmore, Fettercairn and Jura's off and on-premise brand programming is optimised and the field sales organisation is trained, motivated and appropriately equipped to maximise distribution in target accounts.
Engage accounts and distributor personnel to ensure all e-Retail opportunities in marketplace are maximized
Develop and Maintain Robust Key Account Universe
Identify & activate appropriate third-party partnerships (whisky clubs, law societies, Ivy League university societies, luxury brand partners) that introduce The Dalmore, Fetercairn and Jura brands to our consumer target.
Make regular outlet calls to assigned target account list covering top opportunity retail and luxury on-premise outlets across Texas maximizing our brands’ mental availability in-store and online, per our brand standards.
Act as a valued partner and consultant to the customer, maximizing opportunities for promotional exposure/activation of our brands in these outlets.
Ensure all staff at key accounts is transformed to passionate advocates for our brands.
Engage Target Consumers to Drive Velocity, Brand Equity and Loyalty
Act as our in-market authority on our malt portfolio, delivering inspirational trainings and tastings on the Dalmore, Fettercairn and Jura brands.
Manage and promote W&M brands via owned social media channels.
Deliver Annual Rare Whisky Allocation and Budget
Execute a plan to sell assigned allocation of rare and limited expressions of The Dalmore (via wholesaler) to luxury outlets and collectors.
Build a database of individuals and organizations whom this role can personally sell rare whisky to and through.