Short Form Video Content Creator

Medtronic • Minneapolis, MN

1d • $63,200 - $94,800 • Onsite

About The Position

This role supports strategic communications and digital engagement initiatives by creating audience-focused short-form content optimized for social and owned digital channels. The function helps translate business, employee, and thought leadership stories into platform-native content that increases reach, engagement, and audience connection across channels such as LinkedIn, Instagram Reels, YouTube Shorts, and emerging platforms.

The position is based at Medtronic's Operational Headquarters (OHQ) in Minneapolis, Minnesota and works in an onsite environment, collaborating closely with communicators, content contributors, and business stakeholders. Minimal travel may be required to support content capture, internal events, and storytelling initiatives.

The Short-Form Video Content Creator develops engaging, mobile-first content designed for digital and social audiences. This role combines storytelling, platform expertise, audience insights, and content optimization to create high-performing short-form video assets that support communication objectives and strengthen audience engagement. The position works closely with communicators and subject matter experts to transform ideas, events, and business narratives into compelling digital content.

Requirements

• Bachelor's degree and minimum 2 years of experience creating content for digital, social media, or owned-channel environments; or advanced degree.
• Experience creating short-form content for platforms such as LinkedIn, Instagram Reels, YouTube Shorts, TikTok, or similar social media channels.
• Experience using mobile-first video production workflows and content creation tools to capture and edit digital content.
• Portfolio demonstrating short-form content creation, visual storytelling, and audience-focused content development.
• Experience analyzing content performance metrics and applying insights to improve engagement and audience retention.
• For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
• Possess unrestricted U.S. work authorization at the time of hire and for the duration of employment (for roles below Principal level).

Nice To Haves

• Experience using creator-focused content platforms such as CapCut, Adobe Express, Canva, Descript, Riverside, or similar tools.
• Experience supporting employee-generated content, executive communications, or thought leadership content programs.
• Knowledge of social media analytics, channel optimization, and audience growth strategies.
• Experience creating content using smartphone-based video production techniques and lightweight creator equipment.
• Experience leveraging artificial intelligence-enabled content creation or video editing tools.

Responsibilities

• Create short-form video content optimized for social and digital platforms, including LinkedIn, Instagram Reels, YouTube Shorts, and other emerging channels.
• Capture, edit, and publish content using mobile-first production workflows and creator-focused tools.
• Develop platform-native storytelling assets including behind-the-scenes content, employee-generated content, thought leadership clips, and event-based coverage.
• Repurpose existing video, written, and presentation content into engaging short-form assets designed for mobile audiences.
• Create captions, subtitles, graphics overlays, and basic visual enhancements that improve engagement, accessibility, and audience retention.
• Analyze content performance metrics and apply insights to improve creative approaches, audience engagement, and content effectiveness.
• Test new formats, hooks, editing styles, and storytelling techniques to optimize content performance across channels.
• Partner with communicators, content contributors, and subject matter experts to develop authentic and audience-focused digital content.

Benefits

• Competitive Salary
• Flexible Benefits Package
• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement
• Capital Accumulation Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level