Short-Form Content Strategist

CoinPoker • Lisbon, Benelux

1d • Remote

About The Position

CoinPoker is an innovative crypto-poker platform that uses advanced blockchain technology to provide fast, secure, and transparent online gameplay. With recent substantial investment, CoinPoker is expanding its team to support its growth and aims to become a leader in the online crypto-poker space.

In this role, you will be responsible for the structure, optimization, and performance of short-form content on platforms like Reels, TikTok, and Shorts. The primary goals are to expand reach, sustain engagement, build reusable content formats, and use performance data to guide creative direction. This position requires a strong understanding of poker and audience psychology to craft effective hooks, pacing, and payoffs, considering both in-game dynamics and viewer behavior (why they stop, stay, share, and follow).

Requirements

• Proven track record of growing short-form audiences, whether for a brand, a publisher, or your own channel, with the numbers to show for it and the ability to explain the structural decisions behind them.
• Strong understanding of poker.
• Deep working knowledge of short-form performance metrics.
• Ability to brief editors and creatives at the level of content structure, including hooks, pacing, and payoff placement, and to give feedback that measurably improves output.
• Strong grasp of audience psychology and platform mechanics, with the judgment to distinguish durable structural principles from short-lived trends.
• Comfortable operating as a senior individual contributor, directing output through briefs and standards rather than direct reports.

Responsibilities

• Own the structural direction of all short-form content, briefing editors and creatives on hooks, retention structure, payoff placement, pacing, and platform-native formatting.
• Apply a strong understanding of poker and audience psychology to content selection and structure, identifying which hands and moments carry genuine tension, drama, or humour, and grounding structural decisions in why viewers stop scrolling, watch, share, and follow.
• Identify, develop, and industrialize repeatable content formats with demonstrated performance, and retire formats where performance data shows sustained decline.
• Conduct a weekly performance review of all published short-form content, covering reach, hook retention, watch-through, and shares and saves per reach, and publish a written iteration summary translating learnings into updated briefing standards.
• Identify top organic content and flag boost candidates to performance marketing; collaborate with creative, CRM, and ambassador teams to support campaigns and partner content.
• Monitor platform algorithm changes, emerging formats, and competitor activity, reporting relevant findings and best practices to the team.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to work with cutting-edge technology in the blockchain and online gaming industry.
• Flexible working hours and the ability to work fully remotely.
• A collaborative and inclusive team culture.
• Professional development opportunities and career growth within a rapidly evolving company.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed