Shopper Marketing Manager
About The Position
Nestlé Purina is seeking a creative, results-oriented Shopper Marketing Manager to lead the strategic development and execution of account-specific marketing plans and programming. This role aims to drive profitability, sales, and brand equity with customers by identifying and evaluating retail marketing opportunities, activating around shopper insights, and developing internal and external relationships. The position will hone skills in team dynamics, ambiguity, influencing, and driving for results within a fast-paced, innovative environment. The Market Development Organization (MDO) is a hub of business excellence where Shopper Marketing drives category and share growth through insight-driven strategies and proactive solutions, with the ultimate mission to enrich the lives of pets and the people who love them.
Requirements
- Bachelor’s Degree in Social Thought and Analysis
- 7+ years of Shopper Marketing experience in the Petcare industry
Responsibilities
- Apply brand, shopper, and retailer insights to develop differentiated shopper marketing programs that generate demand along the path to purchase.
- Work with agency partners and across all Purina internal functions to develop and execute customer-specific programs that build equity and drive positive business results at retail.
- Influence and align customer and internal teams on customer-relevant programs and strategies.
- Fully support shopper marketing strategy development and program sell-in with customers.
- Develop strong working relationships with Purina internal teams and external customer teams.
- Implement execution of media plans and promotional tactics from initial agency and/or customer briefing through final analysis and measurement.
- Serve as the primary interface with customers’ marketing & digital departments.
- Drive Shopper Marketing e-commerce and digital innovation by developing, testing, and sharing results of new applications and initiatives.
Benefits
- 401k with company match
- Healthcare coverage
- Performance-based incentives
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What This Job Offers
Job Type
Full-time
Career Level
Manager
