Shopify Operations Manager

Goruck•Jacksonville Beach, FL

7d•Onsite

About The Position

This role is for a Shopify Operations Manager who is a self-directed, AI-native individual contributor with a strong operational mindset. The primary focus is on the day-to-day health and performance of Shopify storefronts, including inventory management, catalog accuracy, launch readiness, product page creation, subscription operations, Shopify configuration, automation, reporting, and international store management. A secondary focus includes merchandising and conversion rate optimization (CRO), such as collection sort logic, on-site search, A/B testing, page speed, technical SEO, and ad tech infrastructure. The ideal candidate has at least 3 years of experience owning a Shopify store with significant launch volume and understands the importance of operational stability.

Requirements

3+ years of experience owning a Shopify store with significant launch volume and consequences for errors.
Tech-fluent, comfortable with bulk edits, CSV imports, app configuration, basic Liquid, and analytics.
Ability to identify when to involve a developer.
Self-directed with the ability to find what matters, sequence tasks, and communicate plans.
Proficient in using AI for reporting, bulk catalog work, and other tasks.
Individual contributor who is comfortable doing the work directly.
Experience with on-site merchandising and conversion rate optimization (CRO).
Understanding of technical SEO and page speed optimization.
Experience managing ad tech infrastructure and ensuring accurate tracking.
Familiarity with Shopify's backend and configuration options.

Nice To Haves

Experience with multi-store, multi-brand, marketplace, or ERP systems.
Understanding of EU/UK specific regulations including VAT, duties, GDPR, and post-Brexit differences.
Experience with Skio or similar subscription platforms.

Responsibilities

Own the day-to-day health and performance of our Shopify storefronts.
Manage inventory levels, restocks, launches, and sell-outs.
Ensure products, variants, tagging, and collections are structured correctly for new inventory.
Track incoming product from PO placement to launch readiness, coordinating with ops, logistics, and creative.
Build and publish Product Detail Pages (PDPs), ensuring creative assets and copy meet launch standards.
Manage the operational side of the monthly subscription product, including plan configuration and subscriber experience.
Own Shopify theme settings, apps, and store configuration, ensuring site stability, especially during high-traffic periods.
Implement automations to replace manual work and build recurring reports on store health.
Maintain international storefronts (.eu and .uk), including currency, VAT/duty display, and regional availability.
Manage merchandising and CRO efforts, including collection sort logic, on-site search, PDP and cart testing, page speed, and technical SEO.
Ensure the Shopify setup is correctly integrated with the marketing tech stack for accurate pixel tracking and data feeds.