Shopify Operations Manager

GORUCK•Jacksonville Beach, FL

8d•Onsite

About The Position

This role is responsible for the day-to-day health and performance of our Shopify storefronts. The primary focus (approximately 70%) is on storefront operations and health, including inventory management, catalog accuracy, launch readiness, product page creation, subscription operations, Shopify configuration, automation, reporting, and international store management (.eu and .uk). The secondary focus (approximately 30%) involves merchandising and conversion rate optimization (CRO), including collection sort logic, on-site search, A/B testing, page speed, technical SEO, and ad tech infrastructure. The role requires an individual contributor who is self-directed, tech-fluent, and AI-native, with a strong emphasis on operational stability and rigor.

Requirements

3+ years of experience owning a Shopify store with significant launch volume.
Tech-fluent, including bulk edits, CSV imports, app configuration, basic Liquid, and analytics.
Self-directed and able to find and sequence priorities independently.
Proficient in using AI for reporting, bulk catalog work, and other tasks.
Individual contributor role; responsible for doing the work directly.
On-site presence required in Jacksonville Beach, FL.

Nice To Haves

Prioritization skills, understanding operational stability is paramount.
Strong operational rigor to catch issues before customers do.
Systems thinking experience, particularly with multi-store, multi-brand, marketplace, or ERP environments.
Fluency in EU/UK e-commerce regulations, including VAT, duties, GDPR, and post-Brexit differences.

Responsibilities

Own the day-to-day health and performance of Shopify storefronts.
Manage inventory levels, restocks, launches, and sell-outs.
Ensure products, variants, tagging, and collections are structured for clear surfacing of new inventory.
Track incoming product from PO placement to ensure launch readiness.
Coordinate with operations, logistics, and creative teams for go-to-market chain readiness.
Build and publish Product Detail Pages (PDPs).
Own the operational side of the monthly subscription product on Skio, including plan configuration and subscriber experience.
Manage Shopify theme settings, apps, and store configuration.
Implement automations to replace manual work and build recurring store health reports.
Maintain international storefronts (.eu and .uk), including currency, VAT/duty display, and regional availability.
Manage collection sort logic, on-site search, PDP and cart testing, page speed, and technical SEO.
Ensure Shopify setup is integrated with the marketing tech stack for accurate pixel tracking and data feeds.