Sessional Instructor - Data Analytics in Digital Media

University of Niagara Falls Canada • Niagara Falls, ON

4d • Hybrid

About The Position

The Master of Arts in Digital Media and Global Communications program at the University of Niagara Falls Canada (UNF) invites applications for sessional instructor positions for the Fall academic term. UNF is an innovative and digitally oriented institution preparing graduates for leadership in the digital world, with a focus on direct pathways to high-demand careers. This hybrid role requires instructors to teach on-site for a minimum of 2 days per week. The course, DMGC 610: Data Analytics in Digital Media, will introduce students to data sources, the process of transforming data into knowledge, and tools for data-driven decision-making. It will cover topics such as using social media monitoring tools, analyzing product usage data for consumer segmentation, leveraging audience data for content improvement, assessing popularity and user sentiment, and making strategic decisions using market and competitor data.

Requirements

• A Doctorate/Ph.D. in Digital Media, Communications or a related field.
• Teaching experience in data analytics and data-driven decision-making, data visualization and storytelling with data, digital research methods and data interpretation, digital research methods and data interpretation, social media analytics and monitoring tools, digital media ecosystems, consumer segmentation and market analytics, brand analytics and performance measurement and digital media ecosystems.
• Related industry experience and expertise in Digital Marketing, Communications, Brand Marketing etc. to enhance student learning through real life scenarios and case studies.
• Highly self-motivated and directed.
• Demonstrates effective prioritization and decision-making in high-pressure environments.
• Capable of handling diverse situations, multiple projects, and rapidly changing priorities.
• Possesses strong presentation and interpersonal skills, influencing others with empathy and political acumen.
• Maintains a professional manner with tact, diplomacy, and discretion when dealing with colleagues and the public.
• Possesses creative problem-solving abilities and exercises sound professional judgment, especially in handling confidential/sensitive matters.
• Displays a strong student-centric and inclusive orientation.
• Maintains flexibility and willingness to work outside regular business hours to meet organizational needs.

Nice To Haves

• Previous teaching experience at the graduate level is a significant asset.
• Curriculum development experience for on-site, online and hybrid delivery.
• Ability to mentor and advise students in their academic and professional endeavors.

Responsibilities

• Attend weekly lecture, review lecture material
• Lecture and teach students in a variety of delivery modes, creating an inclusive learning environment
• Invigilate quizzes, tests & exams, complete grading of quizzes, tests, assignments & exams
• Meet with or respond to students’ inquiries during office hours
• Update material and grades on internal software

What This Job Offers

• Career Level: Mid Level
• Education Level: Ph.D. or professional degree