Services Marketing Professional

Hewlett Packard Enterprise • Houston, TX

1d • $75,400 - $143,200 • Hybrid

About The Position

The Services Marketing Professional is primarily responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for multiple services and capabilities. Examples: HPE Complete Care Service, HPE Tech Care Service, HPE Managed Services. This role is focused on outbound (customer-facing) activities.

Requirements

• BA or BS in Marketing or related field; MBA preferred.
• 3+ years marketing experience.
• Knowledge of marketing principles, practices, tactics and tools.
• Understanding of offering category and company offerings/ strategy.
• Project and budget management skills.
• Strong written/oral communications.
• Strong analytical skills.
• Good interpersonal skills.
• Ability to work as part of a team.
• Ability to interface effectively with multiple levels of the organization and functional disciplines.
• Influencing skills.

Nice To Haves

• Sales and/or channel experience a plus.

Responsibilities

• Defines and/or manages execution of services marketing strategies and tactical plans.
• Develops/manages marketing program budgets.
• Aligns organizations/processes to achieve program goals.
• Develops and/or manages delivery of value propositions/messaging for assigned services offerings.
• Develops and/or executes deliverables that drive external awareness.
• Manages customer-facing aspects of new service introductions and contributes messaging to new product introductions.
• Refreshes services messaging and end-of-life (EOL) messages.
• Measures services marketing effectiveness using closed-loop analysis.
• Drives continuous improvements to Marketing efficiency and effectiveness.
• Performs analysis as required to drive/support services marketing activities such as competitive analysis and synthesis of syndicated and/or primary research.
• Collaborates with Businesses/Marketing Communications/Delivery/other teams to execute services marketing plans.
• Track/report program metrics.
• Assist with key event planning and execution.
• Develop/communicate closed-loop post-analysis of assigned programs.
• Create messaging and content for services marketing programs.
• Perform marketing operations activities as required, e.g., purchase orders and asset publishing.

Benefits

• Health & Wellbeing: comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
• Personal & Professional Development: specific programs catered to helping you reach any career goals you have
• Unconditional Inclusion: unconditionally inclusive in the way we work and celebrate individual uniqueness.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level