Services Marketing Professional

Hewlett Packard Enterprise•Fort Collins, CO

3d•$71,500 - $164,400•Hybrid

About The Position

The Services Marketing Professional is primarily responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for multiple services and capabilities. Examples: HPE Complete Care Service, HPE Tech Care Service, HPE Managed Services. This role is focused on outbound (customer-facing) activities. In this role you will... Perform analysis as required to drive/support services marketing activities such as competitive analysis and synthesis of syndicated and/or primary research. Collaborate with Businesses/Marketing Communications/Delivery/other teams to execute services marketing plans. Track/report program metrics. Assist with key event planning and execution. Develop/communicate closed-loop post-analysis of assigned programs. Create messaging and content for services marketing programs. Perform marketing operations activities as required, e.g., purchase orders and asset publishing.

Requirements

BA or BS in Marketing or related field; MBA preferred.
3+ years marketing experience.
Knowledge of marketing principles, practices, tactics and tools.
Understanding of offering category and company offerings/ strategy.
Project and budget management skills.
Strong written/oral communications.
Strong analytical skills.
Good interpersonal skills.
Ability to work as part of a team.
Ability to interface effectively with multiple levels of the organization and functional disciplines.
Influencing skills.

Nice To Haves

Sales and/or channel experience a plus.

Responsibilities

Defines and/or manages execution of services marketing strategies and tactical plans.
Develops/manages marketing program budgets.
Aligns organizations/processes to achieve program goals.
Develops and/or manages delivery of value propositions/messaging for assigned services offerings.
Develops and/or executes deliverables that drive external awareness.
Manages customer-facing aspects of new service introductions and contributes messaging to new product introductions.
Refreshes services messaging and end-of-life (EOL) messages.
Measures services marketing effectiveness using closed-loop analysis. Drives continuous improvements to Marketing efficiency and effectiveness.
Applies intermediate level of subject matter knowledge to solve a variety of common business issues.
Works on problems of moderately complex scope.
Acts as an informed team member providing analysis of information and limited project direction input.
Exercises independent judgment within defined practices and procedures to determine appropriate action.
Follows established guidelines and interprets policies. Evaluates unique circumstances and makes recommendations.