ServiceNow Alliance Campaign Director

EY•Raleigh, DC

3d•Hybrid

About The Position

EY has curated a dynamic ecosystem of Alliance and Ecosystem relationships which creates new forms of customer value to help our clients rapidly and digitally transform. Our ecosystem consists of more than 100 relationships which allow us to provide a wide range of collaborative opportunities and solutions to our clients. We help them tap into the latest technologies to achieve transformational outcomes and be more agile, innovative, resilient and better equipped to respond to disruptive change. The ServiceNow Alliance Campaign Director is responsible for driving sector-specific sales motions and shaping the go-to-market strategy for the EY–ServiceNow alliance. This role involves collaborating with global alliance leadership, sector teams, and Super Regions to design campaign program elements, strengthen sector-focused relationships, and activate large-scale GTM initiatives. It is a unique opportunity to influence how EY shows up with ServiceNow in priority markets, lead the development of messaging and value propositions, and support early-stage strategic pursuits. This role offers the chance to work across geographies, service lines, and sectors, contributing directly to pipeline growth while helping position EY as a differentiated, trusted partner to ServiceNow and our clients.

Requirements

Proven experience designing and executing go-to-market sales campaigns, including value proposition development, messaging, and field activation across regions.
Strong background building and nurturing win-win technology alliance relationships, with a clear understanding of ServiceNow’s offerings and how they create business value for clients.
Demonstrated ability to collaborate with Sales, Sectors, and Alliance teams to drive sector-specific sales motions that accelerate pipeline growth and support major pursuits.
Ability to analyze market trends, competitive positioning, and pipeline insights to inform campaign strategy and shape priority account targeting.
Experience developing innovative GTM approaches, removing organizational barriers, and enabling teams to mobilize around strategic opportunities.
Proven success working with diverse stakeholders across Sectors, Super Regions, Service Lines, BMC, and Technology teams to ensure cohesive campaign execution and alignment.
Ability to manage multiple campaign elements simultaneously—including messaging, asset creation, governance, and regional activation—while maintaining high levels of quality and coordination.
Solid understanding of ServiceNow solutions, industry use cases, and the broader ecosystem to help shape differentiated EY-led narratives and GTM approaches.
Strong ability to build trusted relationships with alliance executives, sector leaders, BMC, and field stakeholders, influencing action across organizational boundaries.
Highly credible communicator with excellent facilitation, storytelling, and project management skills, capable of producing compelling campaign content and executive-level materials.
Experience leading cross-functional workstreams, guiding teams toward shared outcomes, and collaborating effectively across geographies, cultures, and working styles.
A self-starter who can work independently while effectively communicating progress and challenges with the team.
Comfortable escalating complex issues with well-thought-out recommendations to leadership.
Strong organizational skills and ability to multi-task in support of multiple projects at a time.
Ability to work effectively with diverse personalities, cultures, and working styles, adjusting your approach to foster collaboration.
A collaborative mindset that values input from others and seeks to build strong relationships across various teams and functions.

Responsibilities

Collaborate with global alliance leaders and sector teams to design and drive sector-specific sales motions that accelerate pipeline and strengthen EY–ServiceNow market positioning.
Define the go-to-market strategy and develop program elements that support differentiated EY positioning for the ServiceNow alliance.
Lead the development of clear, compelling messaging and value propositions for campaigns, ensuring alignment across Sector, Alliance, and BMC stakeholders.
Work closely with Brand, Marketing & Communications (BMC) to create sales collateral, marketing assets, and campaign content that support field activation and amplify campaign impact.
Partner with internal technology teams, solution leaders, and ServiceNow alliance contacts to track and support development of demos, technical content, and other campaign assets.
Drive campaign activation across EY’s Super Regions through awareness sessions, field enablement, and coordination with regional alliance and practice leaders.
Provide early-stage support on strategic opportunities, helping shape pursuit strategies and facilitate connections with alliance leaders and solution teams.
Oversee campaign governance and maintain strong sales/pipeline discipline, ensuring consistent tracking, reporting, and account-level cadence.
Work closely with Service Lines, Sectors, Super Regions, and other alliance stakeholders to ensure cohesive execution and alignment on priorities.