Service Marketing Manager

AutoCanada Inc.•Edmonton, AB

13d•Onsite

About The Position

As Service Marketing Manager, you will lead the planning, execution, and performance tracking of service marketing programs that grow Fixed Operations across AutoCanada dealerships. You will turn Fixed Operations priorities into clear campaign briefs, coordinate internal and vendor execution, and ensure campaigns are organized, measurable, compliant, and data-informed. This role supports the rollout of service marketing as AutoCanada expands its tools, workflows, data sources, and reporting. You will partner with Fixed Operations leaders, IM, OEMs, vendors, creative teams, web developers, and dealerships to deliver campaigns focused on retention, acquisition, lifecycle reminders, seasonal offers, and reactivation.

Requirements

Strong understanding of automotive service marketing, customer lifecycle, retention, reactivation, and campaign planning.
Familiarity with OEM programs, brand standards, offer requirements, disclaimers, and approval processes is an asset.
Hands-on experience with Email and SMS lifecycle campaigns, including segmentation, QA, testing, and performance review.
Comfortable working with evolving data, identifying gaps, and translating business needs into practical campaign and reporting requirements.
Solid performance marketing knowledge, including conversion, attribution limits, funnel performance, and campaign pacing.
Strong project and stakeholder management skills, with the ability to juggle multiple timelines and influence senior non-marketing stakeholders.
Post-secondary diploma or degree in Marketing or a related field, or equivalent experience.
2–4 years of experience in marketing, account management, Fixed Operations/service marketing, lifecycle marketing, performance marketing, or a similar role.
Proficiency with Outlook, Excel/Sheets, PowerPoint, and project or presentation tools.
Highly organized, detail-oriented, self-directed, and comfortable in a fast-paced environment.
Strong project management skills with the ability to coordinate multiple stakeholders, timelines, and dependencies.
Excellent verbal and written communication skills with internal stakeholders, vendors, OEM contacts, and team members.
Valid driver’s license and clean driver’s abstract required.

Nice To Haves

Automotive dealership, parts, service marketing, or OEM marketing experience is a strong asset.

Responsibilities

Support Fixed Operations marketing plans and campaigns aligned to service priorities, seasonality, OEM programs, and available data.
Build and manage the Fixed Operations campaign calendar, including offers, audiences, channels, OEM priorities, and store versioning.
Coordinate BDC-supported campaigns such as service history outreach, declined work, winbacks, and seasonal offers.
Develop clear campaign briefs covering audience, data source, offer, OEM eligibility, disclaimers, landing pages, routing, and measurement.
Build and execute Email and SMS campaigns, including copy, segmentation, scheduling, QA, testing, and optimization.
Coordinate creative, website, and landing page updates to ensure on-time delivery and brand compliance.
Partner with OEMs and internal stakeholders to confirm offers, priorities, eligibility, disclaimers, co-op requirements, and brand standards.
Work with IM and reporting teams to support campaign tracking and reporting.
Build strong relationships with Fixed Operations leaders, dealerships, OEM contacts, vendors, and internal teams.
Escalate risks early, including data gaps, routing issues, tracking issues, unclear offers, compliance concerns, and execution dependencies.
Support monthly Service and Parts campaign reporting using Tableau, GA4, Dealermine, CDK/Xtime, and other approved sources.
Deliver campaign-level analysis on activity, data source, audience size, response, measurable bookings or work orders, and recommended next steps.
Partner with IM to define reporting requirements, attribution considerations, and measurement gaps.