SEO Specialist

Bill Colwell Ford•Hudson, IA

22h

About The Position

Bill Colwell Ford and Colwell Motors of Mason City are looking for an SEO Specialist to take ownership of the organic search performance across our dealership websites. This is an exciting opportunity to join a growing dealership group and make a measurable impact on our business. You'll be responsible for improving our visibility in Google Search, Google Maps, and emerging AI-powered search platforms, helping customers find us when they're shopping for a vehicle, scheduling service, ordering parts, or researching their next purchase. If you're analytical, naturally curious, enjoy solving problems, and love seeing measurable results from your work, we'd love to meet you.

Requirements

A degree in Marketing, Communications, Computer Science, Information Systems, Business, or a related field—or equivalent experience.
Knowledge of SEO principles and search engine best practices.
Strong analytical and problem-solving skills.
Excellent written communication and attention to detail.
The ability to learn new technology and adapt to Google's evolving search landscape.
A self-motivated mindset with the ability to manage projects independently.

Nice To Haves

Experience with Google Analytics and Google Search Console.
Experience managing Google Business Profiles.
Familiarity with HTML, CSS, or website structure.
Experience using SEO tools such as Semrush, Ahrefs, Moz, or BrightLocal.
Experience with schema markup, Core Web Vitals, or technical SEO.
Experience working with dealership websites or automotive marketing.

Responsibilities

Develop and execute our SEO strategy across multiple dealership websites.
Research keywords and identify opportunities to increase organic traffic.
Optimize page titles, meta descriptions, headings, internal links, and website content.
Improve rankings for vehicle sales, service, parts, financing, and local search terms.
Monitor website health, indexing, crawlability, Core Web Vitals, and site speed.
Implement and maintain structured data (schema markup).
Identify technical SEO issues and coordinate improvements with our website provider.
Manage and optimize Google Business Profiles and online business listings.
Improve visibility in Google Maps and local search results.
Create and optimize landing pages, service pages, FAQs, and other SEO-focused website content.
Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
Track rankings, traffic, and lead generation while identifying opportunities for continued growth.
Analyze competitor performance and share recommendations with dealership leadership.

Benefits

Opportunity to own the SEO strategy for a growing dealership group.
Work will directly impact website traffic, lead generation, vehicle sales, service appointments, and business growth.
See the results of your work firsthand.
Freedom to recommend new ideas, test strategies, and continuously improve websites.
Commitment to staying ahead of the evolving search landscape, including AI-powered search.
Opportunity to grow alongside the company.

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