SEO Specialist

Drive Social Media
Onsite

About The Position

We are looking for an SEO Specialist to join our dynamic Web & Search Team. This role will be responsible for executing and improving SEO strategies across client websites, with a strong focus on technical SEO, on-page optimization, content optimization, local SEO, and website performance. The ideal candidate has hands-on experience managing SEO across multiple websites and content management systems, including WordPress, and is comfortable working cross-functionally with web developers, content teams, account teams, and strategy leaders. This person should be analytical, detail-oriented, and able to turn SEO insights into clear recommendations that improve organic visibility, traffic, and conversions.

Requirements

  • Bachelor’s degree in marketing, communications, business, analytics, or a related field, or equivalent professional experience.
  • 2+ years of hands-on SEO experience, preferably in an agency environment.
  • Strong experience working in WordPress is required.
  • Exposure to SEO tools like SEMRush, and RankMath.
  • Strong understanding of on-page SEO, technical SEO, local SEO, keyword research, content optimization, and link-building best practices.
  • Ability to identify and communicate technical SEO issues related to site speed, mobile usability, indexing, crawlability, redirects, broken links, metadata, schema, and site architecture.
  • Experience optimizing blogs, landing pages, service pages, and location-based website content.
  • Strong analytical skills with the ability to interpret SEO performance data and translate findings into actionable recommendations.
  • Excellent communication, organization, and project management skills.
  • Ability to manage multiple clients, websites, deadlines, and priorities in a fast-paced environment.

Responsibilities

  • Develop, implement, and optimize SEO strategies across client websites to improve organic rankings, visibility, traffic, and lead generation.
  • Conduct keyword research using tools such as SEMrush, Google Trends, Google Keyword Planner, and Google Search Console.
  • Perform on-page SEO optimization, including metadata, headers, URL structure, internal linking, image alt text, schema markup, and content structure.
  • Identify technical SEO issues and work with web development teams to resolve crawlability, indexability, page speed, mobile usability, redirects, broken links, duplicate content, and site architecture concerns.
  • Execute local SEO strategies, including optimizing and maintaining Google Business Profiles, location pages, citations, and local keyword targeting.
  • Support link-building and off-page SEO initiatives to improve domain authority and organic performance.
  • Upload, format, and optimize website content, blogs, landing pages, and service pages for SEO performance.
  • Manage SEO implementation within multiple CMS platforms, including but not limited to: WordPress, Duda, Wix, Shopify.
  • Use SEO plugins and tools such as RankMath, Yoast SEO, All in One SEO, and related CMS-based optimization tools.
  • Monitor SEO performance using Google Analytics, Google Search Console, SEMrush, BrightLocal, Microsoft Clarity, and other reporting tools.
  • Analyze organic traffic, rankings, click-through rates, conversions, technical health, and local SEO performance.
  • Provide clear recommendations based on data trends, competitive research, and search performance.
  • Work closely with web developers, content creators, designers, account managers, and strategy leaders to execute client SEO initiatives.
  • Communicate SEO priorities, findings, and recommendations clearly to internal stakeholders.
  • Help maintain SEO best practices across website builds, redesigns, content updates, and ongoing client campaigns.
  • Stay current on SEO trends, Google algorithm updates, AI-driven search changes, local SEO best practices, and technical SEO standards.

Benefits

  • Unlimited PTO Plan that encourages flexibility, accountability, and work-life balance
  • Eligible for full health, dental, vision benefits within the first 90 days of employment
  • Drive pays 100% of premiums for STD, LTD, and Life Insurance
  • 401k with up to a four percent match after your first full year at Drive
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